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Spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum

Red Star Kim

So here’s the spotlight on Richard Chaplin, PM Forum and Managing Partners’ Forum. He then created both the PM Forum and Managing Partners’​ Forum – two key membership groups in professional services. PM Magazine A few years later I had an article in the first edition of PM Magazine.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

This article was published in the latest edition of PM Forum Magazine. PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback. Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. www.kimtasso.com.

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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. So we didn’t spend much time on innovation at this session – but here is an overview of the topic: Innovation in Marketing (kimtasso.com).

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas.

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

We talked about the importance of employer brands too ( Employer Value Proposition – EVP – at DAC Beachcroft is described in this post PM Conference Report 2022: Strategy implementation (kimtasso.com) ). Who is your customer? What does your customer value? What results do you seek? What is your plan?

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Update on marketing and business development (M&BD) team structures

Red Star Kim

They may be project-based to support innovation projects. Innovation and new product and service development These were often areas beyond the scope of M&BD departments. Happily, there is now more involvement of M&BD teams in innovation and new product and service initiatives.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

At the 28 th PM Forum Annual Conference in September I (in my capacity as Head of Training and Learning Transfer of the Managing Partners’ Forum and PM Forum), co-presented breakout sessions with Julie McConnell of international law firm White & Case. I’m tired just reading the list!