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Context and curiosity drive commerciality and pricing

Red Star Kim

This week’s PM Forum training workshop “Commerciality: Finance, Pricing, Innovation and Research” was attended by delegates from law, accountancy and insolvency firms. Second, I observed that often in professional services marketing and business development we have minimal involvement in research, innovation, product development and pricing.

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Forrester has named DemandFarm in its report, “The Account-Based Selling Technologies Landscape”

DemandFarm

We are proud to be part of the account-based selling technology landscape and look forward to continuing to innovate and deliver value to our customers.” . “This recognition is a testament to our commitment to helping our customers achieve their account-based goals and driving revenue growth.

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Autonomous AI – when does the computer bear responsibility for errors?

QYMATIX

Artificial intelligence is taking over more and more tasks in companies. Imagine using such an innovative AI to make and implement decisions similar to Maria for locomotion only directly in your company without any human intervention in the process. In 2016, Microsoft unleashed the self-learning chatbot on Twitter.

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Economies of Unscale

Flevy

The advent of game-changing new technologies such as mobile devices, social media, and cloud computing, augmented by Artificial Intelligence (AI), is whirling Economies of Scale into Economies of Unscale. contracts out manufacturing to Chinese companies while keeping the R&D and innovation—its core function—in the U.S. .

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Private client management and marketing: Business plans, recruitment, assessments and automation (Nov 2023)

Red Star Kim

Top tips for recruitment include: Shape your overall HR strategy to support your firm’s ambitions Ensure your recruitment process is flexible and fast Create an accurate and exciting job description Benchmark salaries and (innovative) benefit packages Develop processes to consider encouraging employee referrals Explore non-traditional recruitment channels (..)

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Innovate client experience. During questions she talked about adapting quickly using sprints but reflected that most law firms kept their innovation hub separate. Client Experience Management (CEM) in professional service firms (kimtasso.com) 2016. She reflected that not many firms could do that consistently.

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The Top Marketing Trends: Automation and AI Are the “New Normal”

Strategic Communications

Topping the list are the increasing use of chatbots, a focus on voice search engine optimization (VSEO) and technologies augmented with artificial intelligence (AI). Facebook introduced its Messenger bot platform in 2016. Growing Use of Artificial Intelligence . Increasing Use of Chatbots.