Red Star Kim

JULY 11, 2022

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. Prioritise action.

Innovation 130

Innovation Marketing Stakeholders Value Proposition 130

Red Star Kim

DECEMBER 5, 2023

Four themes in the art of selling – Integrating marketing and sales (kimtasso.com) A creative exercise on engagement generated some interesting metaphors – for example, a brick wall suggesting a lack of communication, a carrot considering motivation and a Leonardo di Caprio shrug suggesting indifference.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

Hubspot Sales

JANUARY 25, 2023

After an initial brainstorming session, you’ll need to narrow your scope and focus on one idea. Chanty is a communication and team collaboration app that went head-to-head with companies like Slack. As a result, many innovative ideas never become a reality. Now we are in the ivy league of communication platforms.

Investors 63

Investors Profitability e-Learning Brainstorming 63

Planview

NOVEMBER 2, 2017

Challenge question to an IT system operations community. “How can we create the ability for team members to allocate up to 20% of their time to developing tool and service improvements by June 2018 by finding ways to reduce the portion of time spent on production support by 33% (60% to 40%)?”.

Brainstorming 58

Brainstorming Decision-making Innovation Business Growth 58

Planview

NOVEMBER 2, 2017

Challenge question to an IT system operations community. “How can we create the ability for team members to allocate up to 20% of their time to developing tool and service improvements by June 2018 by finding ways to reduce the portion of time spent on production support by 33% (60% to 40%)?”.

Brainstorming 49

Brainstorming Decision-making Innovation Business Growth 49

Red Star Kim

NOVEMBER 9, 2023

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

Strategic Thinking 147

Strategic Thinking Decision-making Innovation Facilitation 147

Hubspot Sales

SEPTEMBER 19, 2018

In 2018, 75% of CFOs of mid-sized organizations reported that their job was becoming more strategic. This might sound like a fun brainstorming activity, but it’s actually a paperwork-heavy legal process with far-reaching implications for your business down the road. How do they communicate their vision. Source: FitSmallBusiness.

Small Business 111

Small Business Finance Government Decision-making 111