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Soft skills for tough barristers (Reflection, Self-Coaching, Change, EQ, Awareness, Goal-setting, Communications) Counsel Magazine

Red Star Kim

January 2023 | COUNSEL | The Magazine of the Bar of England and Wales (counselmagazine.co.uk) Soft skills for tough barristers (Reflection, Self-Coaching, Change, EQ, Awareness, Goal-setting, Communications). What innovative approaches could I adopt? What’s happening within my market? What are my competitors doing?

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure. Communication and education are required to manage expectations and promote enthusiasm and momentum. There are lots of articles on internal communications, buy-in and stakeholder engagement. Prioritise action.

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Preparing M&BD professionals for the future – learning, skills and knowledge transfer

Red Star Kim

But there are different proficiency levels The McKinsey Modern Marketing model (2020) which splits capabilities from enablers I like the inclusion of neuroscience, predictive, innovation and adaptability skills in the 2018 advanced marketing management model of Dimitriadis, Dimitriadis and Ney Ever changing digital marketing skills frameworks – see, (..)

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

How a team rethink helped one brand go global (marketingweek.com) January 2023 Ontier (offshore law firm) – Rebrand for growth and innovation This UK headquartered offshore firm has 13 worldwide offices and is the largest law firm in Latin America. The external agencies help guard against the team becoming too insular.

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Book review: The Strategy Book by Max McKeown

Red Star Kim

Book review: The Strategy Book by Max McKeown Author and book overview of The Strategy Book Author Max McKeown, with both an MBA and PhD from Warwick Business School, is a strategy and innovation coach for leading companies. Unusually, he has accolades for both customer service and human resources. A strategist cannot get lost in the detail”.

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4 Quotes from the Miller Heiman Group CEO to Prepare for Elevate 2018

Miller Heiman Group

The Elevate 2018: Innovation in Action conference is less than two months away. Effective selling was more difficult than ever last year and it will become even more challenging throughout 2018. 4) “The future sales professional will look more like an engineer than a communications major.”.

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How Buzzwords Undermine Effective Communication

Oratium

Shout out to my former colleague who was fond of “helping clients catalyze transformative paradigm shifts and disruptive innovations across the enterprise.” You can’t communicate what you do for customers when the words you use have lost all meaning. Effective communicators use persuasive and direct language. He knows who he is.