SmartKarrot

APRIL 24, 2020

What is Customer Segmentation in SaaS? In B2B businesses, we often use the 80-20 rule that says, 80% of the profits are incurred from 20% of the customers. This is the foundation of customer segmentation in SaaS. Even after deducing the customer base that is to be targeted, segmentation can do wonders for your business.

B2C 12

B2C Customer Success B2B Profitability 12

Hubspot Sales

DECEMBER 4, 2023

In my experience as a business owner, demand forecasting and sales forecasting have been more challenging post-pandemic. In 2020, seemingly overnight, every business owner realized they did, in fact, run an ecommerce business, and needed an effective, modern website and content strategy, stat. However, it doesn’t tell the whole story.

Supply Chain 73

Supply Chain Sales Decision-making Retail 73

Zendesk

AUGUST 11, 2021

Digitally savvy leaders are setting the standard for a good customer experience, and as a result, customers have come to expect that same quality of service from every brand. Meet customers where they are. Enterprise companies saw customer requests over WhatsApp grow by 284 percent in 2020.

Digitalization 64

Digitalization Customer Experience Decision-making Healthcare 64

Hubspot Sales

AUGUST 21, 2023

While the funnel is centered around the awareness, consideration, and decision stages of the customer’s journey, the circular flywheel focuses on attracting, engaging, and delighting prospects, leads, and customers. Reduce customer acquisition costs. Strategize ways to tap into your existing customer base.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

SalesGlobe

MARCH 8, 2023

Roberto Mallmann You can hide inside your shell, cut some costs in, wait for the storm to go over or you can plan for it, make adjustments, investing in markets or segments that it’s more profitable, more strategic for you cut the costs that are bad costs and be ready because the storm is going to pass. That’s very obvious.

Sales 52

Sales Marketing Decision-making Organization 52

SmartKarrot

APRIL 24, 2020

When talking about SaaS businesses in 2020, there is a fine line that separates top-performing companies and the struggling ones. This ‘fine line’ is created by the gap between customer acquisition and customer retention. It coordinates vendor goals with those of the client and paves the way for two-way profits.

Management 11

Management Account Management Acquisition Value Proposition 11

SmartKarrot

JANUARY 22, 2021

Did we successfully make it through 2020 and the years ahead of that? It is a given that the oddities of complex changes have surfaced on the face of Planet Earth but one that stays rooted are the customers and the value that we strive to woo them with, has not seen a massive change. Customer Success – Present.

Customer Success 10

Customer Success Artificial Intelligence Customer Experience Onboarding 10