2021 Blog Co-Creation Innovation 
Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” This option led to the creation of a systematic, standardized workflow through education, while better allowing for timely assessments. By Emily Williams, Strategic Account Manager , Pfizer.
Strategic Account Management Association
AUGUST 6, 2021
Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. Value co-creation: This is meant to measure positive impact on the customer’s key business metrics. Responding to Market Shifts. Its mission is to handle defined strategic key accounts. How will you make changes in your SAM program?
This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.
Arpedio
OCTOBER 11, 2021
October 11, 2021. October 11, 2021. Back to blog. Here are the four top takeaways for European KAM programs in 2021. The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor.
Red Star Kim
JANUARY 16, 2023
I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. in 2021 and 11.2% Nine Marketing and Business Development trends in 2021 (kimtasso.com) December 2021.
Red Star Kim
JUNE 15, 2023
Providing regular research updates about contacts, organisations and sectors can help identify topics for discussions and innovative ideas. Some firms provide templates of different types of KAM meeting types.
Red Star Kim
SEPTEMBER 26, 2023
Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Particularly asking “How will this affect me?”. Lewin, an early writer on individual change, talked about the need to “unfreeze” people from the way they usually behave. So we can engage emotions.
Arpedio
MARCH 7, 2022
MARCH 4, 2021. March 4 2021. Back to blog. ABM should be customer-led and team-enabled Sales and marketing need to co-orchestrate the account plan Mapping out the customer journey is absolutely crucial ABM starts with a mindset change and management needs to support this cultural shift Watch the LinkedIn Live session here.
Expert insights. Personalized for you.
400 
Let's personalize your content