Remove 2021 Remove Digitalization Remove Innovation Remove Key Account Management
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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Key Account Management (KAM) – Research companies Larger firms may have access to research and knowledge specialists. Others may find that the M&BD team is responsible for research.

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Key Account Manager or Strategic Ecosystem Leader?

Arpedio

October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? October 11, 2021. Key Account Manager or Strategic Ecosystem Leader? ? On September 15th, more than eighty Key Account Managers (KAM) assembled in Copenhagen and online for a hybrid event. Back to blog.

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Case studies: Marketing and Business Development at law and accounting firms

Red Star Kim

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.

Marketing 130
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Update on marketing and business development (M&BD) team structures

Red Star Kim

They may be project-based to support innovation projects. Or their focus may be on digital and predictive analytics. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ). An allied development is those in Account Based Marketing (ABM) roles.

Marketing 130
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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Aramex was the recipient of the 2021 SAMA Excellence Award for “Outstanding Young SAM Program.”. In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”.

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The Top 10 Sales Enablement Events to Attend in 2021

Showpad

Each unique event offers actionable takeaways that will give you a look ahead into sales effectiveness and growth in 2021. March 24, 2021. April 20-21, 2021. May 3-6, 2021. May 4-6, 2021. Guest speakers will share details behind their innovative ideas to help inspire your next move in enablement.

Sales 52
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How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools?

Arpedio

December 14, 2021. How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? December 14, 2021. How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? Digital consumer experiences will continue to dominate.