DemandFarm

JULY 26, 2023

Quality over Quantity: How Focusing on a Select Few Accounts Can Drive Greater Success in Digital Key Account Management As digital Key Account Management grows in relevance, many organizations find themselves confounded by the question of whether obtaining new customers is more important than retaining existing key clients.

Key Account Management 40

Key Account Management Account Management Digitalization Management 40

DemandFarm

AUGUST 31, 2023

The rise of the digital era has changed the rules of the game. Success lies in a tailored, strategic approach to customer success management. These trends highlight the increasing complexity of customer success management and the need for innovative strategies to meet customer needs and drive continuous improvements.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Red Star Kim

NOVEMBER 17, 2023

Here I summarise brand, referrals, research, key account management (KAM) and new service development case studies. At law firms: Addleshaw Goddard, Collas Crill, LawNet, Ontier, Schillings and accountancy firms: Menzies, Mercer and Hole. I scour publications and awards to pick up as many as I can.

Marketing 130

Marketing Key Account Management Innovation Account Management 130

DemandFarm

MAY 25, 2023

For those of you who haven’t guessed, the right answer is digital transformation. Building a Digital Mindset Digital transformation is the integration of digital technology into various aspects of an organization. We’ve all been Brendon or Sarah or any of the others to some degree or another. Before and after what??

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

Red Star Kim

SEPTEMBER 26, 2023

They may be project-based to support innovation projects. Or their focus may be on digital and predictive analytics. see Advanced Marketing Management: Principles, skills and tools (kimtasso.com) ). An allied development is those in Account Based Marketing (ABM) roles.

Marketing 130

Marketing Key Account Management Account Management Artificial Intelligence 130

Arpedio

APRIL 29, 2024

Here, we would like to summarize the key takeaways from the Symposium. Explore actionable strategies, best practices, and innovative approaches that promise to revolutionize the way you approach Strategic Account Management.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

Account Management 246

Account Management Key Account Management Management Suppliers 246

Strategic Account Management Association

AUGUST 6, 2021

“In a multi-phased approach, the local account management activities for the defined SV&I accounts have been transferred to the globally acting and responsible SV&I client business partners.”. We introduced the title of “client business partner” differentiating this role from the standard key account management function.

Supply Chain 520

Supply Chain Logistics Co-Creation e-Learning 520

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. Culture of innovation. How innovative is your customer? A Configurational Perspective on Account Management.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Account Manager Tips

NOVEMBER 27, 2020

Are you struggling for Christmas gift ideas for the key account manager in your life? If you want to show appreciation to a colleague or just treat yourself - there's something for everyone and every budget in this Christmas gift guide: key account management edition! All using digital ink.

Key Account Management 130

Key Account Management Account Management Digitalization Innovation 130

QYMATIX

SEPTEMBER 27, 2022

Facts and trends about the B2B digital transformation. B2B selling has always been a reasonably innovative arena , however. I want to know more about the digital transformation in B2B sales. What sort of resources should you invest in each account? Digital Transformation For B2B Sales: Facts & Trends – Summary.

Digital Transformation 40

Digital Transformation B2B Digitalization Artificial Intelligence 40

Account Manager Tips

SEPTEMBER 7, 2022

Even when they do deliver something innovative, it's not for long. The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Sadly, letter writing seems to be a lost art in the digital age we live in. Learn more.

Value Proposition 130

Value Proposition Key Account Management Negotiation Account Management 130

Red Star Kim

AUGUST 24, 2023

And there’s a pragmatic guidance on pitching, pricing (six things clients consider, a table of alternative fee structures ) and a simple project management methodology. There’s even an overview of the strategic benefits of different types of clients (linked to Key Account Management strategy).

Finance 130

Finance Government Profitability Banking 130

Arpedio

NOVEMBER 30, 2021

How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? How to help your customer’s navigate shifts in 2022 to stay ahead of the competition by leveraging digital tools? ? We asked Jeppe Tølløse, our Account Manager and Private Equity responsible on some tips.

Digitalization 52

Digitalization Account Management B2B Decision-making 52

Arpedio

OCTOBER 21, 2021

How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. How ARPEDIO’s digital solutions can empower your business and create continuous GROWTH. ? Organizations can only achieve digital transformation when they bring data together to draw insights and create truly distinctive and differentiated offerings.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

How can Arpedio’s digital solutions empower your business and create continuous GROWTH? How can Arpedio’s digital solutions empower your business and create continuous GROWTH? ? Organizations can only achieve digital transformation when they bring data together to draw insights and create truly distinctive and differentiated offerings.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Account Manager Tips

JULY 6, 2022

Knowledge sharing and openness to generate innovative collaboration Knowledge as socially generated, maintained, and shared in peer-to-peer communities. It comes loaded with 300+ templates to kickstart innovation. Learn more about the world's most amazing community of key account managers. Clarify roles and tasks.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Account Manager Tips

AUGUST 31, 2022

Even when they do deliver something innovative, it's not for long. Adapted from: Maximizing Value Propositions to Increase Project Success Rates The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Competitors catch up fast.

Value Proposition 130

Value Proposition Negotiation Key Account Management B2B 130

Red Star Kim

SEPTEMBER 5, 2023

And guidance on making best use of digital training technologies. Topics include: Professional and Practical skills for Marketing & BD Assistants, The Proactive Marketing Executive and Future Marketing Manager. And an exploration of spaced repetition and spaced learning. Stories aid stickiness.

Facilitation 147

Facilitation e-Learning Emotional Intelligence Key Account Management 147

DemandFarm

APRIL 28, 2023

As we explore the AI advantage in sales enablement, let’s dive into the benefits and innovations transforming the way businesses approach sales. Advancements in AI can help businesses analyze, strategize and engage with key accounts more effectively. Sales teams are rapidly adopting AI-powered digital tools.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Jermaine Edwards

MAY 6, 2020

Digital Company. They realised two things: The growth of IOT brought in rapid entry of competitors offering innovative and quick access tools for organisations. In response to this the digital company could attempt a number of things. Take the situation of the digital market intelligence company. What do they do?

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Arpedio

JUNE 9, 2022

In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.

Key Account Management 52

Key Account Management Account Management Sales B2B 52

Mercuri International

JUNE 10, 2020

However, for those companies willing to apply innovative techniques and adapt rapidly, there may well be considerable opportunity. “Go Go for the no”.

Remote Working 98

Remote Working Key Account Management Finance Banking 98

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. Management should carefully consider investing in a completely new CRM system or alternative software tools to reduce costs and increase revenue.

Management 52

Management Artificial Intelligence CRM Software 52

Showpad

MARCH 17, 2021

Forrester’s B2B Summit leverages the insights, analysis and experience of the brightest B2B minds to spark your curiosity, shape your strategy and fuel double-digit business growth. Guest speakers will share details behind their innovative ideas to help inspire your next move in enablement. Unleash 2021. May 11-13, 2021.

Sales 52

Sales B2B Virtual Selling Key Account Management 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. Digital White Space Analysis natively in Salesforce with ARPEDIO.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. Enter our treasured Key Account Managers. Digital White Space Analysis natively in Salesforce with Arpedio.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Red Star Kim

DECEMBER 5, 2023

Geographical and psychological distance can seem larger when in a digital space. Another delegate suggested using monday.com | A new way of working to integrate all action lists and help avoid being overwhelmed by so many tasks. Finding ways to meet with people in real time (such as at social events) can help.

CRM 130

CRM Marketing Interpersonal Skills Client Relationships 130

QYMATIX

MARCH 26, 2024

Although the market is highly competitive, there are innovative strategies that companies can use to capture markets and retain customers for the long term. Management should carefully consider investing in a completely new CRM system or alternative software tools to reduce costs and increase revenue.

Management 40

Management Artificial Intelligence CRM Software 40

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Re)Defining account-based marketing. Absolutely yes! Dominique Coté.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

QYMATIX

JULY 6, 2021

New customer behaviour and innovative technologies are having an impact on wholesale and distribution businesses worldwide. It is not a surprise that many wholesalers and distributors struggle to fight back in an increasingly digital world. The changing world of Industrial Distribution is all about innovation.

Software 40

Software Software Artificial Intelligence Manufacturing 40

Arpedio

JUNE 22, 2022

However, if you get it right, it offers you an invaluable overview of stakeholder ties, helping your key account management team navigate intricate relationships. Mapping relationships is a very useful sales tool for especially (but not limited to) key account managers and sales professionals. No problem.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

Arpedio

JUNE 17, 2022

Scott Schnaars – Vice President of Americas at Cloudinary Cloudinary provides a platform that enables developers, marketers, and creative professionals at companies of all sizes to manage their image, video, and other digital assets. Maximilian Opp, Account Manager. +45 45 53 50 78 33. max@arpedio.com.

Account Management 52

Account Management B2B Decision-making Innovation 52

Arpedio

DECEMBER 22, 2021

On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. We were fortunate to have three very competent sales professionals join us and share their key takeaways from the SAMA community 2021, and which trends to look for in 2022. Best recommendations for KAM leaders. But, this is not easy.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52

Arpedio

DECEMBER 22, 2021

On December 14th, we held our final LinkedIn Live of the year in the Digital Sales Revolutions series. We were fortunate to have three very competent sales professionals join us and share their key takeaways from the SAMA community 2021, and which trends to look for in 2022. Best recommendations for KAM leaders. But, this is not easy.

Supply Chain 52

Supply Chain Account Management B2B Stakeholders 52