article thumbnail

Being more strategic – Case studies and insights (Ireland May 2023)

Red Star Kim

I was delighted to return to Dublin to lead an in person training workshop for PM Forum Ireland on “ Being more strategic” with delegates from law, accountancy and consultancy firms. We considered strategic thinking, business strategy and marketing and business development strategy.

article thumbnail

Book review: The Strategy Book by Max McKeown

Red Star Kim

This one is equally helpful for experienced leaders and students first grasping the principles of strategic thinking. The author clarifies the strategic process while guiding the reader through it to create a new strategic mindset. Unusually, he has accolades for both customer service and human resources.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Context and curiosity drive commerciality and pricing

Red Star Kim

And the strategic need to align marketing objectives to a firm’s strategic intent. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit. Price is a major driver of profit. So marketing is reliant on research and financial knowledge. Books on pricing?

article thumbnail

Strategy case studies and more matrices

Red Star Kim

Urgency was driven by the timing of a one day partner conference scheduled for November 2021. Ensure the company is investing behind the change Make sure the entire organisation is motivated to go on the journey For those involved in Not-For-Profit and charities this is a great introduction to strategy CCE_BBG_Boards_involvement-Sept2021.pdf

article thumbnail

Book review: Neuroscience for learning and development by Stella Collins

Red Star Kim

There are also courses on specific topics such as: Campaigns, Cross-selling, Key Account Management (KAM), M&BD planning, Managing change, Pitching and tendering, Project Management, Strategic thinking and Referrer Management.

article thumbnail

Theory of Constraints: What's Hindering Growth In Your Agency

Liston Witherill

I ran my own agency for years, have since converted my business to a solo practice, and now (as of this writing in March 2021) I’m Head of Growth at Gold Front, a category design studio. Sales: the percentage of quality leads you’re closing, and how profitable they are. These roles keep me in my strengths.

article thumbnail

How to write the best sales resume: Tips and examples for 2022

Zendesk

This could include delegation, adaptability, virtual leadership , and strategic thinking. Utilized tailored customer surveys to form sales strategy, boosting profits by 20% over three years. January 2021. For example, if you’re applying for a sales manager role, you’ll want to display your leadership skills.

Sales 98