Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Red Star Kim

FEBRUARY 8, 2024

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. Essentially a focus on the most profitable clients. The second question is “ Where will we play?”.

Value Proposition 130

Value Proposition Key Account Management Digitalization Sales 130

Insightly

SEPTEMBER 28, 2023

But prolific data also makes it more difficult for sales, marketing, and service teams to stay aligned toward a common goal — especially when they each have their own systems and processes. Revenue operations is about keeping cross-functional efforts in lockstep to make the most of every revenue opportunity.

Finance 52

Finance CRM Customer Success Decision-making 52

Insightly

SEPTEMBER 28, 2023

But prolific data also makes it more difficult for sales, marketing, and service teams to stay aligned toward a common goal — especially when they each have their own systems and processes. Revenue operations is about keeping cross-functional efforts in lockstep to make the most of every revenue opportunity.

Finance 52

Finance CRM Customer Success Decision-making 52

PandaDoc

APRIL 3, 2023

The sales and operations planning process should guide your inventory-related decisions, and it should help you develop better relationships with your customers, but “should” can only take you so far on its own. A quick note : Proper planning software makes this step significantly easier to complete. What is S&OP?

Supply Chain 52

Supply Chain Sales Decision-making Procurement 52

Account Management Skills

FEBRUARY 20, 2023

In 2020, Kathryn was a freelance copywriter and just three years later, in February 2023, she has an agency with a team of 25 people. So I would say it really depends and that people should think, hard and long, about what they want in their life and what they want in their career, and then make the decisions appropriate for that.

Stakeholders 52

Stakeholders B2B Decision-making Marketing 52

Account Management Skills

FEBRUARY 6, 2023

If you have an account manager in your team, or perhaps you are an account manager and you’re looking to upskill, my next agency Account Accelerator (TM) training programme starts on March 28th 2023. Better to make use of them than to try and escape from them, I say. So make commercial finance people your friend in your takeaway.

Acquisition 52

Acquisition Finance e-Learning Advertising 52