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Context and curiosity drive commerciality and pricing

Red Star Kim

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. The crux of marketing is to anticipate (and meet) client needs whilst maximising profit.

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Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

This puts segmentation and targeting at the top of the strategy agenda A Marketing Week survey in 2023 revealed that marketing strategy is the most undervalued skill by businesses. Essentially a focus on the most profitable clients. The second question is “ Where will we play?”.

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Wholesale in Transition: Maximising Sales Profitability through AI Measures

QYMATIX

Perhaps you are one of the few who have sold more in 2023? The formula for return on sales is: Return on sales = net profit / total sales × 100 This simple formula gives you a percentage overview of the profitability of your sales. Are all costs correctly recognised in net profit? But at what price?

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Top 2023 SMB technology predictions that business owners want to know

ACT

It’s probably no surprise that this last year came and went in a blur, and now we’re talking about the smart strategies we want to implement in 2023 to be more efficient and productive than ever before. What new SMB trends will be popular in 2023? Artificial Intelligence (AI) will continue to be popular in 2023. Automation.

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Unlocking the Future of Value Stream Management: 5 Key Insights from VSMC’s 2023 Report

Planview

The State of Value Stream Management Report 2023 , in particular, stands out due to its inclusivity, drawing data from respondents across various organizational sizes, ranging from nimble startups with 1-99 employees to massive enterprises boasting 50,000+ personnel.

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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

or profits greater than £150000), active and inactive companies with up to 10 years’ of financial data. This article from January 2023 Strategic Account Management for Law Firms in the Age of Remote Working – Nexl answers the questions: What is strategic account management (SAM)? Why do law firms needs SAM?

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10 ways to boost retail customer engagement in 2023

Zendesk

Yet many retailers are willing to risk customer experience when under pressure to deliver profits. This short-sighted outlook only undermines the true goal: creating long-term profitability. That makes it expensive to attract new customers. Savvy retailers see returns as a chance to make things right.

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