5 Quick Tips for Writing Headlines for Digital Marketing Efforts
Strategic Communications
SEPTEMBER 3, 2021
In the newspaper business, the above-the-fold headline is a crucial aspect of grabbing a potential reader’s attention and enticing them to pick up the paper and read on. The same is true of online headlines – the hyperlinks that come up in a list when you search for something in a search engine. Balance Between Searchable and Enticing.
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