Geehan Group

APRIL 7, 2017

Shouldn’t you evaluate how your how you are spending your sales and marketing dollars? Opportunity : Evaluating your sales and marketing mix today re-prioritizing the balance of acquisition to account growth can make a huge difference in top and bottom line results.

Account Growth 52

Account Growth Acquisition Leadership Prioritization 52

DemandFarm

MAY 12, 2023

Originally published in Forbes Business Development Council Traditionally, one of the core concepts of sales and marketing is the sales funnel through which companies are supposed to move prospects from awareness through consideration to engagement, and finally to purchase. This stream is also the biggest contributor for the account growth.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

SmartKarrot

APRIL 7, 2023

Own customer success, encompassing acquisition, use of the product, and retention. Operational account planning, including capacity planning and account segmentation. The staff should be coached, mentored, and guided in building consultative and problem-solving account skills. Assemble and keep a top-performing team.

Customer Success 19

Customer Success Value Proposition Account Growth Acquisition 19

ProlifIQ

JANUARY 27, 2022

This includes your existing customer base with account-based marketing. mergers, acquisitions, downsizing, expansion). That means not only talking with your contacts regularly but paying close attention to the ebbs and flows within the account that they’re revealing to you (or hinting at). . Buying timelines.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

Account Manager Tips

NOVEMBER 9, 2020

Operating a business costs money, not to mention market forces over which you have no control. With customer acquisition costs rising it's important you do what you can to salvage the relationship and convince them to stay. While you're at it, let them know your vision for the future and that there's more to come.

Negotiation 130

Negotiation Account Management Key Account Management Communication 130

SmartKarrot

FEBRUARY 26, 2021

In this guide, you will learn all about competitive analysis, market trends, how to conduct a competitive analysis, threats to your SaaS company, evaluate opportunities and position accordingly as per SWOT analysis. Test and identify areas of improvement and opportunities in the market. Ensure unique marketing strategies are in place.

Value Proposition 10

Value Proposition Acquisition Media Suppliers 10

SmartKarrot

OCTOBER 12, 2022

In the B2B world, the customer experience is crucial for businesses to differentiate themselves in a crowded market. Customer account journey for B2B organizations can help with this. . The B2B customer experience is affected by various touchpoints throughout the customer account journey. Put the success of the client first.

B2B 10

B2B Onboarding Customer Success B2C 10

SmartKarrot

MARCH 8, 2022

Caroline Andreola is a Client Success Strategy professional with product development, product marketing, commercial planning, customer success , and project management skills to name a few. She is a growth leader who passionately follows the human-first approach. Caroline Andreola. Dana Alvarenga. Daphne Lopes. Keri Keeling.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Account Management Skills

MARCH 23, 2021

And my role was, in my very first job, was an account exec. I learnt very much how to do client service, I was looking after advertising and integrated marketing accounts. Well, here is an incredible coincidence, because we specialised in the adventure travel market. What happened, did you sell the agency? What happened?

Account Management 52

Account Management Banking Advertising Profitability 52

SmartKarrot

DECEMBER 21, 2021

Maintain a high level of knowledge and understanding of the industry, business, market. Guide the development, execution, and maintenance of tailored Account Growth Plan and Playbook. Provide guidance to a team of account managers and ensure we meet deadlines and deliver to expectations.

Customer Success 3

Customer Success Retail Stakeholders Account Management 3

Account Management Skills

AUGUST 24, 2021

A reminder also that my next Account Accelerator programme starts on 23rd of September. This is a transformational programme for agency account managers and account directors to take your agency from unpredictable project revenue to more predictable account growth. It’s really fun. Jenny 03:39.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Management Skills

NOVEMBER 2, 2021

If you’re in an agency account management role, and you’re responsible for forecasting and firming up the account growth, I’m running my next Account Accelerator programme starting on 27th January 2022. Well, it elevates what you get on a free LinkedIn account search. Jenny 02:54. James 02:57.

Account Management 72

Account Management Decision-making Meetings Management 72

Account Management Skills

MARCH 29, 2021

Now if you are an account manager, and you want to raise your value, increase your confidence, improve your consultancy skills, and grow your existing accounts, then come and join me at the Account Accelerator Programme. The next one starts on 15th April. I’ll see you on the next episode. Where do you see that?

Account Management 40

Account Management Management Client Relationships Decision-making 40