ProlifIQ

JUNE 21, 2023

Strategic Account Management in B2B Welcome to our comprehensive guide on strategic account management. Whether you’re an experienced strategic account manager or aspiring to become one, we share the knowledge and skills needed to excel in this critical role.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Account Manager Tips

JULY 28, 2020

How does your account management team keep up with the challenges and opportunities presented by growth? And how do you define account management objectives that deliver results? I'm excited to share my conversation with Calin Muresan , Existing Business Manager at Netguru.

Account Management 130

Account Management Management Account Planning Organization 130

Arpedio

JANUARY 5, 2024

At the heart of every thriving enterprise lies a keen focus on business relationship optimization , a task achieved through strategic roles that many might find overlapping—Account Management and Customer Success.

Account Management 52

Account Management Customer Success Management Energy and Utilities 52

Arpedio

MARCH 6, 2024

Account management serves as the backbone of successful businesses, playing a pivotal role in fostering lasting relationships with clients or customers. At its core, account management involves the strategic oversight and nurturing of client accounts, aiming to maximize their value and satisfaction.

Account Management 52

Account Management Management Prioritization Client Relationships 52

Arpedio

OCTOBER 17, 2023

How to build a winning account management team Account Management Software ← Back to blog A winning account management team can be your secret weapon to supercharge your company’s growth and customer satisfaction. A strong leader can inspire and guide the team to achieve their goals.

Account Management 52

Account Management Management Client Relationships Emotional Intelligence 52

Account Manager Tips

OCTOBER 13, 2020

Is your business and your key account management team growing fast? Do you feel like you're always playing catch-up and never have time for important projects, like developing processes that drive business growth or creating career paths for your key account managers? Click to Tweet.

Key Account Management 130

Key Account Management Account Management Management Decision-making 130

DemandFarm

MAY 25, 2023

As technology continues to evolve rapidly, sales teams must use modern tools and strategies to stay ahead of the curve and drive business growth. Let’s explore how a digital mindset is powering the next wave of growth in account management and its subsequent impact on sales enablement.

Account Management 52

Account Management Digitalization Key Account Management Digital Transformation 52

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

Arpedio

APRIL 29, 2024

(SAMA = Strategic Account Management Association. Their collective insights and experiences painted a picture of the transformative potential of SAM in today’s business landscape. ARPEDIO is one of the Global Technology Partners of SAMA). Here, we would like to summarize the key takeaways from the Symposium.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Janek Performance Group: Account Planning

AUGUST 4, 2021

We continue our journey through strategic account management by examining the best practices in coaching strategic account managers. The single most important skill set to have as a strategic account manager is communication. Coach to communication skills. See the overall strategic picture.

Account Management 40

Account Management Management Communication Stakeholders 40

Account Manager Tips

MARCH 23, 2021

Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business. Which is why key account management is so important. So be ruthless when selecting key accounts if you want a return on investment (or hire more account managers.)

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

DemandFarm

MAY 13, 2024

Key account managers must foster strong relations with their clients, especially high-value ones, to ensure retention. Strategic account planning – Set objectives, define strategies, and allocate resources to each key account based on its needs and requirements.

Account Planning 52

Account Planning Key Account Management Client Relationships Communication 52

DemandFarm

APRIL 28, 2023

Read Ebook: The Future of AI-Assisted Account Planning The AI Advantage: Key Benefits for sales enablement As we explore the remarkable impact of AI on sales enablement, it’s crucial to recognize the main advantages that artificial intelligence offers. Here are some ways in with AI can assist improvement and growth in Sales: 1.

Artificial Intelligence 52

Artificial Intelligence Key Account Management Decision-making Account Management 52

Arpedio

APRIL 30, 2024

Understanding Account Growth Strategy In this section, we will take a closer look at the intricacies and purpose of account growth strategy. Understanding how to effectively implement this strategy is crucial for long-term success in maximizing your business growth and revenue.

Account Growth 52

Account Growth Client Relationships Business Growth CRM 52

Arpedio

OCTOBER 24, 2023

SWOT analysis: A comprehensive guide and template Account Management Software ← Back to blog In this comprehensive guide, we’ll delve deep into the world of SWOT analysis. Example of SWOT Analysis in ARPEDIO’s Account Management Software What are the benefits of SWOT analysis? What do you want to achieve?

Decision-making 52

Decision-making Account Management Prioritization Software 52

Arpedio

JANUARY 26, 2022

Based on existing customer data, White Space Analysis serves as an effective practice to provide you with powerful insights on how to grow your business. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

Based on existing customer data, White Space Analysis serves as an effective practice to provide you with powerful insights on how to grow your business. White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

NOVEMBER 22, 2023

Unlock Business Potential with Effective Stakeholder Mapping Improve your critical stakeholder relationships ← Back to blog As businesses strive to achieve growth and success, many overlook the untapped potential of effective stakeholder mapping. Why is stakeholder mapping important for business growth?

Stakeholders 52

Stakeholders Decision-making Innovation Business Growth 52

ProlifIQ

AUGUST 17, 2023

Building strong relationships through personalized interactions, proactive customer support, and attentive account management fosters loyalty, reducing the risk of churn and increasing the likelihood of expansion. Account planning will lead to new opportunities and eventually account growth.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Arpedio

DECEMBER 19, 2023

ABC Tech developed KPIs to measure this alignment, such as the number of joint sales and marketing initiatives and the level of collaboration in account planning and content creation. Relationship Mapping & Org Chart Manage internal and external relationships with key stakeholders. Superior together.

Decision-making 52

Decision-making Account Planning CRM Marketing 52

Arpedio

JANUARY 4, 2024

Prepare to unlock the intricacies of account mapping and embark on a path to unmatched sales proficiency. Understanding the Fundamentals of Account Mapping The concept of account mapping basics may seem daunting at first, but it is essential for strategic account planning and overall sales enablement.

B2B 52

B2B Sales Decision-making CRM 52

Arpedio

JULY 12, 2023

How to Get Started with Account-Based Marketing and Account-Based Selling Implementing account-based marketing and sales can pave the way for success and foster business growth, making it an ideal strategy for your organization.

Marketing 52

Marketing Advertising Decision-making Communication 52

SmartKarrot

APRIL 8, 2022

Identify and engage with additional client contacts to support business growth. Develop & maintain Key Account Plans supported by regular onsite customer reviews. Support Implementation Specialist during onboarding and monitor the management of the project to ensure deadlines are met and the launch is successful.

Customer Success 19

Customer Success Government Innovation Leadership 19

SmartKarrot

JULY 22, 2021

Manage and foster relationships with publisher account teams. Own the team retainment & growth including executive reporting and account planning. Manage the service budget, forecast, and KPIs ensuring we deliver against the plan.

Customer Success 10

Customer Success Onboarding Client Onboarding Publishing 10

SmartKarrot

SEPTEMBER 30, 2021

Reduce churn and drive new business growth through greater advocacy and reference ability. Define and optimize customer lifecycle by driving programs and initiatives to improve engagement approaches based on customer segmentation and leading a culture of continuous improvement, renewal forecasting, and account opportunities.

Customer Success 3

Customer Success Insurance Account Planning Stakeholders 3