ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

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Account Planning Value Proposition Account Management Stakeholders 52

Arpedio

JANUARY 5, 2024

Central to this quest is the art of strategic account planning , a methodical approach that marries sales strategy with customer relationship management to foster business growth. It is the blueprint to navigate the complexities of customer engagements and the secret weapon to unlock the true potential of your accounts.

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Account Planning Value Proposition Account Management Sales 52

ProlifIQ

OCTOBER 4, 2023

Where To Start In the complex world of B2B sales and account management, success hinges on the ability to develop and execute a robust account management strategy. We’ll walk through the key components of building an effective account management strategy that drives revenue, customer retention, and loyalty.

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Account Management Management Account Planning Key Account Management 52

Arpedio

SEPTEMBER 25, 2023

Key account management vs. traditional sales ← Back to blog The game of sales and customer relations has changed – staying competitive is no longer just about making the sale; it’s about nurturing valuable, long-lasting relationships with your top-tier clients. Table of Contents What is Key Account Management?

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Key Account Management Account Management Management Sales 52

Janek Performance Group: Account Planning

OCTOBER 25, 2023

This makes account planning essential. More than upselling and cross-selling, account planning is partnering with existing clients. Altify notes account planning has increased from 36 percent of companies in 2013 to 50 percent today. Plus, with account planning, 74 percent see increased win rates.

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Account Planning Decision-making Communication B2B 52

Arpedio

JANUARY 25, 2023

Successful Strategic Account Management ← Back to blog There’s no doubt about it: Strategic Account Management is the key to success in today's competitive market. But you need the right tools and processes to unlock the power of Strategic Account Management before you can watch your business soar.

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Account Management Management Account Planning Co-Creation 52

Arpedio

JUNE 2, 2023

How to Ignite Success With Account Plans ← Back to blog Say hello to Account Plans, the secret sauce that transforms ordinary sales strategies into extraordinary journeys of client engagement and revenue growth. In this blog post, we’re diving headfirst into the captivating world of Account Plans.

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Account Planning Account Management Client Relationships Stakeholders 52

PandaDoc

APRIL 21, 2023

Key accounts are the 20% of accounts that generate 80% of your company revenue. Before attempting to develop a key account management strategy, you must know how to identify these key accounts. Accurate identification will help you avoid rashly categorizing tail accounts as having strategic value.

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Key Account Management Account Management Management Prioritization 52

DemandFarm

MAY 22, 2023

Is a key account manager the same as a sales manager? Meet Anna, a diligent Sales Manager at Brilliant Solutions , a thriving software company specializing in cutting-edge automation tools. Her daily tasks revolve around driving sales, managing the sales team, and ensuring sales targets are met.

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Key Account Management Account Management Digitalization Sales Management 52

DemandFarm

APRIL 4, 2023

In uncertain times, what is generally seen with customers is that the tacit knowledge of key accounts is retained by certain account managers. Unfortunately, in circumstances where those account managers get laid off or furloughed, the critical knowledge they possess is also lost.

Key Account Management 52

Key Account Management Account Management Digitalization Management 52

Hubspot Sales

MARCH 18, 2019

The answer: Key account management. In this comprehensive guide to key account management, you'll learn: The definition of key account management. How to know whether your company needs a key account management strategy. The difference between key account management and selling.

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Key Account Management Account Management Management Account Strategy 125

DemandFarm

APRIL 21, 2023

With digital key account management tools , sales teams can offer numerous advantages over traditional methods, including increased security, convenience, and visibility. With key account management evolving and becoming more complex , organizations are turning to AI as a key differentiator and enabler.

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Key Account Management Account Management Digitalization Management 52

ProlifIQ

JUNE 12, 2024

By engaging in thorough planning, organizations can increase their chances of achieving their objectives efficiently, effectively, and within the desired timeframe. Planning in Key Account Management Grab our template on account planning! You’ll see this is part of the “what” in execution.

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Key Account Management Account Planning Stakeholders Account Management 52

DemandFarm

MAY 12, 2023

Among the challenges was gaining visibility into various aspects of their strategic accounts, leveraging best practices from different teams, and institutionalizing processes and systems to ensure smooth operations across their international offices. This is where Global Account Management (GAM) comes into play.

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Global Accounts Account Management Management Logistics 52

KAM With Passion

NOVEMBER 11, 2020

To keep things relatively simple, let’s consider two types of context: Account Management and Key Account Management and let’s see how the execution of Business Reviews adapts to the depth of relationship between the supplier and each customer. Business Reviews in an Account Management context.

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Key Account Management Suppliers Account Management Account Planning 130

Revegy

JULY 17, 2018

Are your account plans helping your teams meet their quotas or are they missing the mark? Without comprehensive, well thought out account plans, companies are missing out on major revenue opportunities and risk losing some of their largest clients. 1) Figure Out Who Matters with Relationship Maps.

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Account Planning Suppliers Profitability Decision-making 40

Arpedio

OCTOBER 20, 2023

Understanding the power of a stakeholder matrix – A comprehensive guide Relationship Mapping Software ← Back to blog In the dynamic landscape of account management, understanding your clients’ needs, expectations, and concerns is paramount to building lasting and mutually beneficial relationships. Let's talk!

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Stakeholders Account Management Client Relationships Decision-making 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Now that the conference has come to an end, it’s time for a recap.

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Co-Creation Account Management Account Planning B2B 52

Sales Outcomes

MARCH 7, 2022

Identifying and cultivating new connections within an existing account should be straightforward. Still, most account managers create a mental obstacle that leveraging existing relationships to meet new contacts may cause injury to the relationship. Six Alternate Ways To Engage Additional Account Contacts 1.

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Account Management Suppliers Prioritization CRM 52

DemandFarm

MAY 22, 2024

By leveraging these add-ons, companies can effectively manage their customer relationships and accelerate development cycles, ensuring they stay ahead in the competitive market landscape. Top Key Account Management Applications 1. Its ability to deliver personalized communication at scale makes it invaluable.

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Facilitation Key Account Management CRM Decision-making 52

Miller Heiman Group

JANUARY 31, 2019

According to CSO Insights research , buyers say that 62 percent of sellers meet their expectations. On face value, that may sound good, but merely meeting expectations actually has the effect of making you, as an individual seller, indistinguishable from the rest. We know a thing or two about account strategy planning.

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Account Planning Decision-making Account Strategy Prioritization 83

ProlifIQ

APRIL 5, 2023

Account Planning Best Practices Sales account planning is a critical aspect of any business that seeks to manage its customers effectively and generate more revenue. An action plan that outlines the sales account planning process is crucial for any company that wants to succeed.

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Account Planning Value Proposition Account Management Key Account Management 52

Mercuri International

JULY 1, 2021

Most people think that the biggest challenge for a Key Account Manager is the need to understand their account but is this all that is needed? To serve their accounts as effectively as possible, the KAM needs to access resources across different business units and silos of their own company. Winner takes all? Weltman, J.

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Key Account Management Value Proposition Account Management Profitability 64

Revegy

OCTOBER 2, 2019

of sales organizations don’t take advantage of account planning to grow their strategic accounts. For companies that prioritize the 20% of their business driving most of their revenue, business is more sustainable and more profitable. Why isn’t everyone successful when it comes to key account management?

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Account Growth Key Account Management Account Management Account Planning 69

Arpedio

APRIL 30, 2024

Creating a Customer-centric Approach When it comes to account growth strategy, it is essential to prioritize creating a customer-centric approach. Additionally, by incorporating ARPEDIO’s suite of solutions into their technological arsenal, businesses can further enhance their account planning and management capabilities.

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Account Growth Client Relationships Business Growth CRM 52

Arpedio

JUNE 10, 2024

Why is Customer Segmentation Important in Account Management? Effective account management hinges on building strong, long-lasting relationships with customers. Armed with this knowledge, account managers can tailor their communication, offerings, and solutions to address these specific requirements effectively.

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Account Management Management e-Learning Retail 52

SBI

JULY 1, 2020

Organizations that understand the true value of account planning, identify untapped revenue potential while delivering strategic customer value. To uncover hidden revenue in your key accounts, focus on these 5 strategies that great companies get right. Deepen Customer Insights. Collaborate Beyond Sales.

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Account Planning Decision-making Stakeholders Leadership 72

Arpedio

MAY 23, 2023

Sales coaching can be conducted through regular meetings, role-playing exercises, feedback sessions, and performance evaluations. Therefore, a sales coach’ most important job is to empower sales reps to believe that they can grow, contribute to team success, and take accountability for their performance.

Sales 52

Sales Account Management Stakeholders CRM 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. By performing White Space Analysis on your key accounts, you’ll be able to: Spot opportunities for cross- and upselling. We’ll clarify below.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. By performing White Space Analysis on your key accounts, you’ll be able to: Spot opportunities for cross- and upselling. We’ll clarify below.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

NOVEMBER 22, 2023

This tool allows businesses to prioritize their stakeholders and allocate resources more effectively to meet their needs. This knowledge can help businesses develop effective engagement strategies, manage risks, and align their business strategies with stakeholder interests.

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Stakeholders Decision-making Business Growth Innovation 52

Arpedio

NOVEMBER 6, 2023

This blog post explores the world of sales automation software, delving into its definition, benefits, and its pivotal role in elevating account management workflows. So, buckle up as we embark on a journey through the exciting realm of sales automation, where innovation meets the art of selling.

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Software Software Sales Artificial Intelligence 52

Arpedio

MARCH 27, 2023

SAMA 7-step Strategic Account Management Process 4. Let’s review the four methodologies (in a non-prioritized order): 1. This involves understanding the customer’s objectives, challenges, and requirements and then customizing the solution to meet their needs. Table of Contents 1. What is a Sales Methodology?

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Sales Account Management e-Learning Decision-making 52

Arpedio

OCTOBER 10, 2023

Improved customer retention Personalization isn’t just for attracting new accounts; it’s equally important for retaining and expanding existing ones. When you continue to personalize your interactions throughout the customer lifecycle, you demonstrate an ongoing commitment to meeting their evolving needs. Superior together.

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Decision-making Account Planning Marketing Stakeholders 52

SmartKarrot

MARCH 25, 2022

Apply here: [link] Role: Senior Customer Success Manager Location: Remote, United States Organization: Splash (SplashThat.com) As a Senior Customer Success Manager, you will own an assigned book of Enterprise accounts, guiding each customer towards value and growth. Apply here: [link].

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Customer Success Account Planning Stakeholders Finance 19

DemandFarm

AUGUST 31, 2023

Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates. Masterclass by Forrester Principal Analyst Anthony McPartlin: Why companies fail with key account management?

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

Arpedio

MARCH 27, 2023

With all this in mind, there should be no doubt that pipeline management is important. But in case you’re still not completely convinced, here are our top three highlighted reasons to prioritize pipeline management: Pipeline management enables you to fully understand the width and depth of your opportunities.

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Software Software Management Sales 52