Strategic Account Management Association

FEBRUARY 3, 2022

In mapping a rich understanding of how key players relate to one another, account managers can start to uncover the manner in which things happen in the organization—insights not visible to the untrained eye. It takes time to map the political structure hidden behind the organizational chart, but it’s time well spent. Sharing insights.

Account Planning 400

Account Planning Supply Chain Prioritization Digital Transformation 400

DemandFarm

MAY 12, 2023

Is the B2B Sales Funnel relevant anymore? One of the main issues with the sales funnel, especially in the B2B industry, is that the customer journey is no longer linear. Customers come in at any stage and often jump stages or move back & forth between them. Prospects no longer enter at just the top of the funnel.

B2B 52

B2B Key Account Management Account Management Manufacturing 52

Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

KAM With Passion

MARCH 17, 2022

What started as a project to fix an ailing KAM programme morphed into an initiative to develop a deeper intimacy with both new and existing customers. Once this organisation will have progressed enough on complex sales and on basic account management, it be in a much stronger position to enhance and expand its KAM intiative.

Key Account Management 130

Key Account Management Account Management Co-Creation Global Accounts 130

ProlifIQ

JUNE 21, 2023

The ROI of Account Planning In the highly competitive landscape of B2B sales, sales leaders are constantly seeking strategies that can boost revenue and foster long-term customer relationships. One such strategy that has proven to deliver impressive returns is account planning. What is an Account Plan?

Account Planning 52

Account Planning Value Proposition Account Management Stakeholders 52

ProlifIQ

APRIL 21, 2023

To scale an account growth strategy, businesses can implement strategic account management processes that incorporate strategic account managers and account managers. They also develop and implement strategic account plans that align with the business’s goals and objectives.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

Account Manager Tips

JANUARY 22, 2022

Why Don't Clients Make Decisions (and How to Help Them Commit) As a key account manager, your goal is to keep your clients happy and satisfied with your solutions. B2B decisions are made by committees of people with different opinions. People problems B2B decisions are by committee. Talk to their stakeholders.

Decision-making 130

Decision-making Key Account Management Account Management B2B 130

SmartKarrot

MAY 30, 2023

Role: Customer Success Executive Location: London, England, United Kingdom (On-site) Organization: Space32 As a Customer Success Executive, you’ll be a crucial member of our commercial team, whose primary goals are to qualify leads and convert inquiries from businesses searching for full- or part-time office space.

Customer Success 19

Customer Success Emotional Intelligence Stakeholders Negotiation 19

Upland

JANUARY 29, 2024

Let’s face it, B2B sales can’t happen without good leads. Winning sales teams know strong leads must be converted into successful sales transactions. Sales productivity becomes even more difficult for complex B2B accounts with large buying groups and multiple divisions involved in the decision-making process.

Account Planning 195

Account Planning Sales Decision-making Shareholders 195

Arpedio

OCTOBER 21, 2021

This is why we have developed the org chart tool, a branching diagram to help you access the different relationships with your stakeholders and process visual content faster, better, and smarter by having a relationship assessment system. At ARPEDIO, we believe that every deal needs to be approached with a strategy specific to the customer.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

Arpedio

OCTOBER 21, 2021

This is why we have developed the org chart tool, a branching diagram to help you access the different relationships with your stakeholders and process visual content faster, better, and smarter by having a relationship assessment system. At Arpedio, we believe that every deal needs to be approached with a strategy specific to the customer.

Digitalization 52

Digitalization Digital Transformation Account Management B2B 52

SmartKarrot

SEPTEMBER 7, 2022

Role: Director, Customer Success Location: Remote, Atlanta, GA, US Organization: Everstream Analytics As a Director of Customer Success, you will hire, develop and lead a world-class enterprise customer success team. Establish executive-level customer relationships with the most strategic customers.

Customer Success 19

Customer Success Stakeholders Client Onboarding Onboarding 19

SmartKarrot

FEBRUARY 3, 2022

Role: VP Customer Success – BetterUp Care Location: Remote, San Francisco, CA, US Organization: BetterUp As a VP of Customer Success, you will build and lead a world-class customer success organization for BetterUp Care. Develop customer advocacy and secure customer success stories and references.

Customer Success 19

Customer Success Stakeholders Onboarding Account Management 19

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Arpedio

JUNE 22, 2022

Relationship Mapping, also known as Customer Relationship Mapping, Relationship Management, or Stakeholder Management is a way of mapping B2B relationships between large organizations. It can be a complex task, as large enterprises often involve multiple stakeholders in a buying decision.

Stakeholders 52

Stakeholders Decision-making Sales B2B 52

SmartKarrot

MARCH 15, 2023

Role: Director, Customer Success Location: Houston, TX, United States (Remote) Organization: Innovapptive Inc As a Director of Customer Success, you’ll ensure great client happiness, adoption improvements, retention, and expansion, you should lead and manage the customer success team of strategic accounts.

Customer Success 19

Customer Success Key Account Management Account Planning Stakeholders 19

SmartKarrot

FEBRUARY 21, 2023

The case for a renewed focus on account management What is Account Management? With the rapid evolution of SaaS platforms, the existing benchmarks of success are being replaced with new ones that better reflect the intrinsic value of functions and businesses in the eyes of stakeholders and investors.

Account Management 10

Account Management Management Account Planning Stakeholders 10

ProlifIQ

AUGUST 17, 2023

Introduction: In the dynamic landscape of B2B sales, adopting innovative strategies is essential for sustained growth and profitability. One such strategy gaining popularity among sales and customer success leaders is the “land and expand” approach. Multi-threading ensures continuity in the sales process.

Acquisition 52

Acquisition Stakeholders Customer Success Profitability 52

Arpedio

APRIL 1, 2022

Account-Based Selling (ABS): Everything you need to know. Account-Based Selling (ABS): Everything you need to know. ? Account-Based Selling is a targeted approach to B2B sales. It requires investing your team’s resources to target multiple stakeholders within an account. What is Account-Based Selling?

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

ProlifIQ

FEBRUARY 8, 2023

QBRs and Salespeople: The Key to True Customer Success and Growth There are certain truths to life that cannot be disputed. A quarterly business review is typically an event that takes place over the span of a few days to a week where sellers and a customer success manager come together to align on all of their key accounts.

Account Planning 52

Account Planning CRM Customer Success Decision-making 52

SmartKarrot

SEPTEMBER 12, 2022

Every company hires an account manager, especially in SaaS. The account manager is one who needs to be responsible for the everyday management of the customer’s account and business with the company. Since we know an account manager is a vital role, how relevant and important is the role in 2023?

Account Management 10

Account Management Management Stakeholders Negotiation 10

SmartKarrot

OCTOBER 6, 2022

The key responsibility of an account manager is to retain customers and work as an intermediary for the organization’s sales team. They are responsible for growing the company’s revenue by empowering its relations with an existing customer. Who is an Account Manager? Account planning.

Account Management 10

Account Management Management Negotiation Stakeholders 10

Arpedio

JANUARY 5, 2023

A QBR, or Quarterly Business Review, is a quarterly (hence the name) check-in with your customer. The purpose is to review the impact of your offerings on your customer’s business and discuss the priorities and goals that lie ahead. QBRs aren’t limited to customer success. A means to reinforce your relationships.

B2B 52

B2B Account Management Customer Success Performance Review 52

SmartKarrot

NOVEMBER 2, 2022

Strategic account management is a business practice involving activities like providing customers with the best support and services, thus increasing their consumption of products and services offered by the business. Challenges are inevitable in growing customer accounts. This is certainly not an easy task.

Account Management 10

Account Management Management Key Account Management Stakeholders 10

KAMCast

DECEMBER 17, 2020

As a fellow KAM “Activist”, Warwick’s mission is to help organisations leverage the power of key account management to accelerate client retention and revenue. He has also recently launched The KAM Club – a private learning community that helps busy account managers get results.

Key Account Management 96

Key Account Management Banking Account Management Stakeholders 96

SmartKarrot

AUGUST 23, 2021

Role: Customer Success Manager Location: Houston, TX Organization: Ivanti As a Customer Success Manager, you will develop strong relationships with assigned customers and serving as a trusted advisor to key influencers and/or decisions makers. Execute consulting projects with customers.

Customer Success 19

Customer Success Facilitation Stakeholders Onboarding 19

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

Key Account Management 10

Key Account Management Account Management Business Growth Value Proposition 10

SmartKarrot

JUNE 28, 2023

In fact, a survey by Bain & Company shows that a 5% rise in customer retention results in over 25% surge in profits. The key account manager is then supposed to act as the first contact point between these clients and the business, dedicate resources, and hold meetings with them. This now becomes a challenge.

Key Account Management 10

Key Account Management Account Management CRM Management 10

Arpedio

JULY 11, 2022

Account-Based Selling: Establishing Collaborative Buy-in. When Chet is asked about the importance of account-based selling , he promptly replies: “ Well, how else are you going to sell? ”. If you manage to target all these different personas in an account, you’ll be one step closer to getting collaborative buy-in.

B2B 52

B2B Account Management Customer Success Leadership 52

ProlifIQ

JANUARY 27, 2022

One great way to get in the door for a new opportunity is to know your customer’s buying process inside and out. B2B customers have unique timelines and processes for when and what they buy. Ideally, you have a pretty good idea of the inner workings of your current key accounts. Major ongoing, multi-phase projects.

Account Planning 52

Account Planning Stakeholders B2B Key Account Management 52

SmartKarrot

MARCH 8, 2022

In celebration of International Women’s Day, we are honored to present our Top 50 Women Leaders in Customer Success to Follow list for 2022, celebrating 50 influential women leaders and their inspiring stories of strength and success. Her diverse yet unique skills include customer life cycle optimization from pre-sales.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

SmartKarrot

OCTOBER 19, 2022

Account management is a broad field that encompasses many distinct roles and responsibilities. While the average account management salary varies significantly based on location, industry, and other factors, some general guidelines can help you determine how much you can expect to earn as an account manager.

Account Management 10

Account Management Management Telecommunications Healthcare 10

Arpedio

JUNE 17, 2022

And as a little bonus treat, Scott actually came up with a sixth key ingredient , which sparked after talking to ARPEDIO’s Account Manager, Max Opp. Cloudinary works with 500,000 users and over 5,700 customers worldwide. The work that goes into managing relationships is a percent worth it. How to motivate your team.

Account Management 52

Account Management B2B Decision-making Innovation 52

KAMCast

MARCH 4, 2021

Creating a learning culture in an account management team is hugely beneficial and requires us all to embrace feedback, even the painful stuff. Losing is part and parcel of the world of account management. Do you pause for a moment to celebrate the victory or commiserate the loss? Vince says the answer is NO (of course).

B2C 52

B2C Account Management Stakeholders Key Account Management 52

SmartKarrot

MARCH 23, 2021

Role: Director of Customer Success Location: San Francisco, CA, US Organization: Oura As a Director of Customer Success, you will use quantitative and qualitative feedback to drive product, sales, and operational improvements with leadership teams across the company that enhance the Oura B2B experience.

Customer Success 10

Customer Success Stakeholders Government Leadership 10

SmartKarrot

JUNE 11, 2021

Whether you are someone venturing into customer success, or looking to enhance your career in customer success, or looking to upgrade the knowledge and skills you already have- you can do that with a customer success certification. Best Customer Success Certifications 2021.

Customer Success 22

Customer Success Onboarding Customer Life Cycle Customer Experience 22

SmartKarrot

FEBRUARY 2, 2022

“Customer success is about more than delivering service or support’.’ – Lincoln Murphy, Sixteen Ventures. Customer success has evolved with time, and 2021 has seen the world cope with COVID-19 and adapt with resilience and strength. The customer success function is relatively new in terms of its definition.

Customer Success 19

Customer Success Account Management Management Stakeholders 19