Account Management Skills

AUGUST 24, 2021

In this episode, I talk to Alex Raymond from Kapta about everything to do with account management processes. Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. Portrait Software became a key account, and within 18 months, that partnership led to winning the larger Pitney Bowes business.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Cosawi

JANUARY 29, 2024

In our more traditional groups, marketing, and sales work in locked steps but it seems that the shift to strategic account management is often missing marketing when time comes to establish its roadmap. At Thales, this transformation began with the creation of a distinct role – account marketing.

Value Proposition 52

Value Proposition Co-Creation Marketing Account marketing 52

Account Management Skills

JUNE 15, 2021

We talked about: why it’s so important for an agency account manager to have have that important skill of writing briefs. Now, it’s a really fundamental part of an account manager’s role is to write a really good brief. I think this, particularly for the agency, account manager community is key.

Account Management 52

Account Management Management Advertising Healthcare 52

Arpedio

JUNE 1, 2023

Key Takeaways From SAMA 2023 Annual Conference ← Back to blog Once again, The Strategic Account Management Association (SAMA) brought together sales and strategic account management professionals from around the globe for their annual conference. Now that the conference has come to an end, it’s time for a recap.

Co-Creation 52

Co-Creation Account Management Account Planning B2B 52

Farland Group

SEPTEMBER 28, 2022

Q: Can you tell us about account-based growth versus account-based marketing and how you might advise people to consider that in their program? A: “It is the idea behind the business; I have two co-founders, Louise Jefferson and Tim Shercliff. In sales, we’ve seen account management—putting senior people on your top customers.

Co-Creation 52

Co-Creation Marketing Management Suppliers 52

Revegy

MAY 14, 2018

Customers expect value co-creation. The process of value creation requires multiple functions to get involved and engaged, with accountability and deliverables clearly defined for all players in the account planning stage. The Operational Cost of Key Accounts.

Co-Creation 53

Co-Creation Key Account Management Account Management Account Planning 53

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? Sales managers had to type on a typewriter (1870 – 1980 (?)) Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

Artificial Intelligence 98

Artificial Intelligence B2B Computers and Electronics Internet 98

Cosawi

DECEMBER 28, 2021

The idea of executive engagement implies an accountable and engaged member of the account team, rather than a distant backroom player. Strategic account management is a team sport and requires cross-functional, vertical level engagement and strong accountability. Challenge account strategy and tactics.

Leadership 52

Leadership Co-Creation Account Management Decision-making 52

Arpedio

MARCH 27, 2023

SAMA 7-step Strategic Account Management Process 4. The MEDDIC sales methodology is well-suited for enterprise sales organizations that need extensive qualification as enterprise sales (almost always) require 1) engagement from numerous stakeholders, and 2) a complex solution to meet their needs. Table of Contents 1.

Sales 52

Sales Account Management e-Learning Decision-making 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. By performing White Space Analysis on your key accounts, you’ll be able to: Spot opportunities for cross- and upselling.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

Arpedio

JANUARY 26, 2022

White Space Analysis for Key Account Management. There’s no denying that White Space is intriguing for all stakeholders in the SAM (Strategic Account Management) ecosystem. By performing White Space Analysis on your key accounts, you’ll be able to: Spot opportunities for cross- and upselling.

Account Management 52

Account Management B2B Key Account Management Co-Creation 52

QYMATIX

OCTOBER 19, 2021

How will artificial intelligence redefine sales management? Sales managers had to type on a typewriter (1870 – 1980 (?)) Key Account Managers had to prepare a visit to a potential client thoroughly. Key Account Managers can now call clients in seconds – even to meet them virtually thanks to video and webinars.

Artificial Intelligence 72

Artificial Intelligence B2B Computers and Electronics Internet 72

DemandFarm

AUGUST 31, 2023

In the business world, customer success management is no longer an afterthought; it’s a necessity. Success lies in a tailored, strategic approach to customer success management. One that leverages Key Account Management (KAM) principles to retain customers and transform them into brand advocates.

Key Account Management 52

Key Account Management Account Management Customer Success Management 52

SmartKarrot

JANUARY 10, 2023

Role: Customer Success Lead Location: Remote, Canada Organization: Testimonial Hero As a Customer Success Lead, you will be developing and managing value-based relationships with the highest-value accounts with a focus on agreement completion and retention. Ramp up CSMs’ knowledge of the platform and internal operations.

Customer Success 19

Customer Success Supply Chain Co-Creation Stakeholders 19

Account Manager Tips

JULY 6, 2022

20 ways to encourage value co-creation with your customers Favourite collaboration app Listener tip In other news Quote of the week. And what if we take it one step further and ask what it means to "co-create value" with our customers? Which is why co-creation is so powerful. Don’t waste time on the wrong accounts.

Co-Creation 130

Co-Creation Value Proposition Account Planning Suppliers 130

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Customer knowledge lives in your CRM systems, surveys, meeting notes, market research and excel sheets. We’re making the course creation experience significantly easier. We’ve got you covered.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Arpedio

OCTOBER 30, 2023

Account-Based Selling: A Deep Dive with Lee Levitt and Ulrik Monberg Explore the ARPEDIO platform ← Back to blog In the ever-evolving world of enterprise sales, strategies and tools are constantly refined to meet the dynamic needs of businesses. He recalls a meeting with the CEO of a large insurance company.

Co-Creation 52

Co-Creation Account Planning Artificial Intelligence Leadership 52

Mike Kunkle

MAY 11, 2022

Includes territory planning, account planning, sales call planning, leading sales meetings, task management, using CRM, sales enablement tools, other technology tools and performance support, action planning, calendaring, project management, change management, and personal productivity practices. Value Creation.

Co-Creation 130

Co-Creation Sales Sales Training Decision-making 130

SmartKarrot

MARCH 8, 2022

Currently, she’s the Customer Success and Customer Support Manager at Ascent Cloud, Ashna has experience of over 7+ years in Customer Success and Account Management. Bhavika Kochhar is an Enterprise Customer Success Manager, Americas, at Algonomy. Bhavika Kochhar. Caroline Andreola. Donna Weber.

Customer Success 21

Customer Success Co-Creation Customer Experience Leadership 21

Account Management Skills

OCTOBER 4, 2021

He’s the author of the must read book for anyone in agency account management, ‘The Art of Client Service’ In this chat, we talked about: why there are fewer account managers doing more with much less experience. and why often the work of great account management isn’t recognised.

Advertising 52

Advertising Account Management Management Emotional Intelligence 52

Mercuri International

MAY 23, 2023

In the world of sales, AI offers huge potential — and it could be what strategic account managers have been waiting for…if used correctly. There are many aspects of business where AI is and will be impacting strategic account managers. White spot analysis to identify gaps in the account approach.

Artificial Intelligence 52

Artificial Intelligence Value Proposition Account Management Co-Creation 52

Arpedio

APRIL 1, 2022

An era where sales and strategic account management are driven by intelligent, targeted prospecting in close collaboration with marketing. This way, every account is treated like its own market, and sales and marketing work together and put a lot of effort into turning prospects into customers.

Stakeholders 59

Stakeholders B2B Account Management Decision-making 59

SBI

JULY 25, 2019

Veelo brings leadership expertise in the use of brain science, deep experience in the technology vertical and a leading team of experts who know how to win in our fast-growing market - David Keane, Co-founder and CEO of Bigtincan. Account Planning. Opportunity Management. Opportunity Management. WALTHAM, Mass.–(BUSINESS

Acquisition 31

Acquisition Co-Creation Marketing Account Planning 31

Showpad

OCTOBER 8, 2019

It simply isn’t practical for Sales managers, Marketing leaders, and other extensions of your company’s Sales force to spearhead the process of Sales enablement while also being saddled with menial tasks. Not through stern management or punitive measures, but thoughtful, systematic efforts augmented by technology.

Sales 45

Sales Software Software Co-Creation 45

Account Management Skills

DECEMBER 14, 2021

If you’re an agency account manager and you want to invest in your career, and upgrade your account management skills, my next Account Accelerator programme starts on 27th January 2022. They’re just like, well let’s make our employees co owners of this thing. I’ve asked a few.

Internet 52

Internet Digitalization Advertising Supply Chain 52

Hubspot Sales

DECEMBER 27, 2023

Pipeline management training can increase your sales manager’s effectiveness. It can also provide the necessary structure and knowledge to help sales teams improve their account management processes. Table of Contents: What is pipeline management training? Sounds too good to be true, doesn’t it?

Management 94

Management CRM Sales Management Co-Creation 94

Hubspot Sales

OCTOBER 8, 2019

Best for: Partner relationship management. Allbound has all of your partner relationship management needs taken care of in one platform. The platform also allows managers to track sales rep progress to training programs and provide personalized feedback. Best for: Electronic document management. Image Source: Allbound.

Sales 96

Sales CRM Software Software 96

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. Doug Winter, Seismic co-founder and CEO. Public Relations Manager, Seismic. San Diego, CA and New York, NY (November 5, 2019) –. Media Contact.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20