Cosawi

DECEMBER 31, 2019

DO STRATEGIC ACCOUNT MANAGERS REQUIRE SUPERPOWERS? TIME FOR ACCOUNT-BASED MARKETING TO COME TO THE RESCUE. The global economy is becoming increasingly complex and, since we work in the strategic account management environment, we can see the impact it has on the day-to-day role of strategic account managers (SAMs).

Marketing 52

Marketing Suppliers Account Management Global Accounts 52

Cosawi

FEBRUARY 27, 2023

Today, as advisors in the strategic account management space, we are surprised and disheartened to see that marketing is often not only missing at the strategic account team table but also working from an inside-out products focus, rather than an outside-in customer focus. Is ABM strategic or tactical?

Marketing 52

Marketing Suppliers Investors Account Planning 52

OnStrategyHQ

JULY 8, 2022

Download the Free Guide. Our passion is to serve, innovate, and grow. We have built a solid financial foundation through decades of sound financial management. We are well-resourced to expand current markets while investing in innovation for the future. Competitive Advantage Examples. Experience and industry leadership.

Insurance 52

Insurance Logistics Construction Manufacturing 52

Account Manager Tips

MAY 29, 2021

If you want to smash your customer retention targets this year, read on (or if you prefer, listen or download). Capture planning creates a strategy well in advance to position your company as the obvious and preferred supplier of choice. Some roles to consider: Sales - account managers aren't selling and writing bids every day.

Negotiation 130

Negotiation Decision-making Suppliers CRM 130

Jermaine Edwards

NOVEMBER 25, 2021

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. Download the Stakeholder Mastery Checklist plus get invited to future events on stakeholder mastery. The Stakeholder Reality.

Stakeholders 130

Stakeholders Decision-making Shareholders Key Account Management 130

Account Management Skills

JANUARY 25, 2022

There could be supplier performance issues, whilst we try to work with our suppliers, to iron out issues together find solutions, occasionally you will reach a stage of the relationship where you say, this is not going to work, we’re going to have to change. I want to be a preferred supplier, any advice for them listening?

Procurement 52

Procurement Suppliers Stakeholders Decision-making 52

Account Management Skills

MAY 22, 2023

At the same time, I’ve replaced three suppliers with one. I’ve got better outcomes, more defined outputs, more single point of accountability, and overall, probably a better commercial deal structure so I’ve won. For the second, savings and ROI plus innovation. I want innovation, creativity plus quality.

Procurement 52

Procurement Negotiation Supply Chain Insurance 52

Account Management Skills

MARCH 16, 2021

So let’s do a really quick download of we’re going to do neuroscience, neurobiology and the psychology of meaning in the quickest way without it being all those things that made it sound like scientifically, BS, right. So tell me more about that 98% of what’s driving our decisions, Martin. Why does our customer buy?

Advertising 40

Advertising Decision-making Profitability Marketing 40