ProlifIQ
FEBRUARY 27, 2023
If you want to run a successful B2B business, it should be focused on acquiring large customers and growing the number of users or products inside those key accounts. This is typically done through something called key account management. What is Key Account Management (KAM)?
Account Manager Tips
AUGUST 4, 2022
B2B Book Club Selection (August 2022) A monthly selection of handpicked business books specifically to help key account managers get better results for their clients, companies and careers. We read the winner and each week a summary and companion podcast explore the key themes and big ideas. Account Manager Tips · 1.
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Louise Collins Associates
NOVEMBER 24, 2017
So when organisations have tried, and failed, to introduce Key Account Management (KAM) it is no different. Effective Key Account Management (KAM) requires organisational leadership and specific coaching. There is evidence of ‘change apathy’ in the life science sector.
ProlifIQ
MARCH 30, 2023
Account planning efforts should also cover the specific KPIs that your product or service is meant to move the most. Account managers will play a major role in driving quick wins and a good experience. Don’t skip this part of the account template. Key account managers should drive this.
QYMATIX
MAY 18, 2021
If your sales team is not committed, then your sales planning process will undoubtedly fail. If a sales planning process is standardised and straightforward, then you will force all your key account managers to follow the same ideas in sales planning and operations. Force them to choose.
Mercuri International
JUNE 10, 2020
In terms of investing in specific training topics, the top three topics that respondents viewed as ‘very important’ when taking an overview of all industries were, in order: Value based selling Winning new customers / lead management Sales leadership. Remote selling and remote leadership came in a close 4th and 5th.
Arpedio
JUNE 9, 2022
In reality, account-based selling is all about shifting the focus from inward to outward, and thus getting a deeper understanding of the businesses you operate with. We dived a little deeper into best practices on setting sales goals and how to be successful with key account management and account-based selling.
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