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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

(profit, growth and core legal services) How can Nexl help law firms execute their Strategic Account initiatives? (no-data-entry no-data-entry CRM; relationship intelligence (ERM); revenue operations system; automatic capture of emails, meetings and referrals). Some firms provide templates of different types of KAM meeting types.

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Referrer Management – Capacity and Capability

Red Star Kim

Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) Change management book – Switch (Chip & Dan Heath) (kimtasso.com) Education and internal communications People experience anxiety and fear when they are uncertain. Some noted that often – for both internal and external referrals – they were called in too late.

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Referrer and Intermediary Management – Silos, Targets and Culture

Red Star Kim

At the end of January, I enjoyed meeting delegates (at the Novotel at Tower Hill) on the MBL “Developing more work from referrers and intermediaries” workshop. Cross-pollination could be achieved by having people attend meetings for different departments. This supported mutual knowledge of their professional work.

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Coaching and Consulting skills – Limiting beliefs, approaches to helping and marketing consultancy

Red Star Kim

What is the marketing consultant’s approach from the first meeting? Who else has the marketing consultant worked with? Are they certified as marketing experts? Are they trained on the latest marketing techniques, tools and technologies on a monthly basis? How much do you value strategy in the equation?

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Be more strategic – A metaphor: Analyse, join and align the dots

Red Star Kim

This short article explains why humans are so good at noticing patterns (and even better than AI algorithms) and outliers: Why the Human Brain Is So Good at Detecting Patterns | Psychology Today Join the dots We take our data, information and insights and talk to people in our firm in meetings and workshops.

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PM Conference Report 2022: Strategy implementation, Employer Value Propositions (EVP), Storytelling and Client Feedback

Red Star Kim

Several people had stayed in London overnight, having been to the PM Regional Committees meeting the day before. Having met Vlatka Hlupic, author of “ The Management Shift” (see Book review: The Management Shift by Vlatka Hlupic (kimtasso.com) , I was looking forward to hearing her keynote speech on transforming culture.

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Proactive marketing and business development executives – CRM, internal engagement and career insights

Red Star Kim

There were comments that it was unusual for people to be in the office so face time and in person meetings – where it is easier to develop rapport, trust and solid working relationships – were rare. Finding ways to meet with people in real time (such as at social events) can help. Make myself more visible in meeting with fee earners.

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