LinkedFusion

AUGUST 27, 2023

Strategic ABM Strategic Account Based Marketing is one of the varieties of account-based marketing that is most frequently used with preexisting, high-value accounts. With the use of this method, sales, marketing, and management may be able to cross-sell and upsell to these customers more successfully.

Marketing 52

Marketing B2B Client Relationships Organization 52

Red Star Kim

APRIL 12, 2023

It’s great that people have a vested interest but it can be hard to manage and get a final sign off”. Previously, my proactive activities were large projects that I took on e.g. implementing an experience database, a tidy up of our CRM systems. 56% of the delegates had marketing qualifications.

Media 130

Media Marketing B2C Stakeholders 130

Arpedio

MAY 30, 2022

Not sure what it means to be a journey orchestrator in Account Management? Last week more than 500 Strategic Account Managers (SAMs) and leaders of SAM programs gathered in New Orleans for the annual Strategic Account Management Association (SAMA) conference. Are you a journey orchestrator? Keep on reading.

Digital Transformation 52

Digital Transformation Account Management B2B Advertising 52

PandaDoc

JUNE 21, 2021

For example, your ideal customer profile may be a business that is looking for the best task management software. Although a prospect may not have directly expressed an interest in your business specifically, you know they are in the market for a product like yours. Marketing is a form of lead gen. Time management.

Sales 98

Sales Decision-making Small Business Meetings 98

SBI Growth

AUGUST 14, 2018

Now you’re tasked to take over a function that once belonged to marketing. Your organization has veered into a content driven account. Getting Ahead in Your Sales Enablement Role. You’ve just been promoted to be the new Head of Sales Enablement.

Account Management 59

Account Management Management Sales Marketing 59

Upland

APRIL 5, 2023

Relationship management has never been more important in sales, and it takes a revenue team to build vital relationships with the people that matter. What is a Revenue Operations Team? They are not looking to be a number in a CRM – they are looking for the human touch.

Account Planning 195

Account Planning Customer Success B2B Decision-making 195

Insightly

AUGUST 3, 2022

In recent years, monday.com has surged to the front of the pack regarding online work management tools, especially for robust teams of marketers, developers, designers and salespeople. As a project management tool, the range of features and integrations is enticing. monday.com CRM overview. Enhanced customer clarity.

CRM 52

CRM Small Business Marketing Decision-making 52

Red Star Kim

AUGUST 31, 2023

Connected expertise – to help us perform as one team 67% success rate in tenders The firm offers two diplomas – in clinical risk and claims management (established in 2000) and in housing which is endorsed by the Chartered Institute of Housing (from January 2023).

Marketing 130

Marketing Leadership Government Logistics 130

Strategic Communications

OCTOBER 3, 2023

But marketing leaders are being pressured “to do more with less,” Gartner says, and a majority (75 percent) are “under pressure to cut technology spend.” Responsibly managing resources is important,” says Lisa Loftis, product marketing manager at SAS. Note: This piece initially appeared in destination CRM.)

Marketing 80

Marketing Advertising Co-Creation Digitalization 80