People & Problems: The core of strategic account planning
Strategic Account Management Association
FEBRUARY 3, 2022
By Richard Scheig, Chief Revenue Officer, Upland Software. The view from where I sit as Upland Software’s Chief Revenue Officer is a profoundly interesting one. It’s how faithfully (and effectively) we execute on these principles that makes the difference. The best thing about this is that this process doesn’t have to be sneaky.
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