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Ten insights on the future of SAM

Strategic Account Management Association

Non-traditional sources of value will play a growing role in how stakeholders evaluate the impact of companies and their strategic accounts efforts. #2. Sales and account management – no longer an expense but an investment. While firms once viewed sales as an expense, in this environment it’s clearly an investment.

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A Step-by-Step Strategic Account Plan Template for Shared-Value

Hubspot Sales

Are you a B2B account manager or sales executive who is serious about account-based sales or account-based marketing (ABM)? To win new business and grow key accounts, account managers and sales executives must become thoroughly invested in their customer’s challenges, goals, and competitive landscape.

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10 Steps to Win Over Your Client’s New Procurement Team

Account Manager Tips

As a supplier you need to adjust fast and build a foundation of trust. My old contact has been replaced First things first: find out what they want 10 steps to become a supplier of choice Check these out Quote of the week. Pre-existing relationships with competitors that may jeopardise your current status as a supplier.

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9 Unexpected Reasons Why Key Account Management is Important

Account Manager Tips

Importance of key account management Existing business is cheaper and more profitable than new business. Account growth, renewals and advocacy are difficult for indirect suppliers because procurement focus on spend management. Key account management to the rescue! What is key account management? The answer?

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How Cytiva Transformed Account Planning with Salesforce Anywhere

Quip

Now part of Danaher Corporation , Cytiva is a leading supplier of technologies and services for the development and manufacture of therapeutics. He shared with us his company’s experience rolling out Salesforce Anywhere for account planning. Why Salesforce Anywhere for account planning?

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The Business Review: a modern classic, so important also during difficult times

KAM With Passion

What is true in the private life is true in business as well, especially between a supplier and their customers. As a company, business unit or sales leaders, here are a few facts to keep in mind: First, In B2B, on average, 70% of revenue comes from existing customers. Business Reviews in an Account Management context.

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Know Your Customer to Driving Growth and Revenue in Key Accounts

Upland

But before you jump head-first into the sales process, there are four fundamental things you must know: 1. It might be operational, financial, or technical, or have to do with markets, competitors, partners, suppliers, or even their own customers. What are their goals? It could be rooted either internally or externally.