SmartKarrot

OCTOBER 17, 2022

Account mining can not only be an extremely efficient method to showcase credibility and reliability to existing accounts, but it can also help indicate a sense of forethought and concern for each customer. What Is Account Mining? Positioning Your Business as A Strategic Vendor.

Account Strategy 10

Account Strategy Account Management Digital Transformation Profitability 10

Jermaine Edwards

MAY 18, 2020

The big idea is this… What your customer bought from you today helps them get to where they might want to go today, but it doesn’t always reflect who they’re trying to become. A software company selling digital print solutions to a large engineering company maybe helping solve a range of challenges; cost savings, profit maximising etc.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Jermaine Edwards

MAY 18, 2020

The big idea is this… What your customer bought from you today helps them get to where they might want to go today, but it doesn’t always reflect who they’re trying to become. A software company selling digital print solutions to a large engineering company maybe helping solve a range of challenges; cost savings, profit maximising etc.

Key Account Management 130

Key Account Management Account Management Decision-making Leadership 130

Arpedio

MARCH 26, 2024

Understanding the unique role and significance of pre-sales strategy is essential for organizations seeking to drive successful sales outcomes and achieve sustainable business growth. Importance of Pre-Sales Strategy in Driving Business Success The pre-sales phase is where the groundwork for successful sales transactions is laid.

Value Proposition 52

Value Proposition Prioritization Sales Organization 52

Revegy

JULY 17, 2018

This piece is critical to successful account planning because it provides a basis for true revenue predictability and long-term forecast visibility. As a best practice, this revenue snapshot is a requirement in every key account plan. 4) Align Your Approach to Your Customer’s Goals with Strategy Maps.

Account Planning 40

Account Planning Suppliers Profitability Decision-making 40

Jermaine Edwards

APRIL 16, 2020

Getting our customers onboard quickly with new thinking and not getting stuck in a place of fear. Poor internal and global customer collaboration. Loss of customer revenue and profitability. Rising costs and a heavily regulated market. The big question is… what do we do once we’ve identified the problem?

Computers and Electronics 130

Computers and Electronics Supply Chain Telecommunications Financial Services 130

SmartKarrot

MAY 27, 2020

Richardson’s Prosperous Account Strategy Training Program . Account management often has to be customer-centric and Richardson’s Prosperous Account Strategy Program hits the nail on its head. Analyze the account information and develop plans that improve profitability and align with customer’s goals.

Account Management 10

Account Management Management Key Account Management Account Growth 10

SmartKarrot

APRIL 13, 2023

Diana Woodburn Diana Woodburn is an expert, consultant, teacher, writer, and researcher in key account management. Currently, she is the chairman of The Association for Key Account Management (AKAM), which is a non-profit organization that aims to professionalize the role of Key Account Managers. A CX Consulting.

Account Management 11

Account Management Key Account Management Management B2B 11

Jermaine Edwards

MAY 6, 2020

They began to see 20% of their customer base move to explore manufacturing overseas to reduce their own costs, access new markets and grow their profits. They identified existing assets and relationships to enable the “customer pivot” to happen. Over a number of years as taxes and new regulations drove-up their costs.

Manufacturing 130

Manufacturing Key Account Management Decision-making Digitalization 130

Hubspot Sales

JULY 1, 2019

A successful account-based approach requires cross-department coordination. Every team -- Sales, Sales Development, Marketing, Customer Success, Finance, Product, Engineering, and the C-suite -- must be aligned. Albro proposes we use “Account-Based Everything,” or ABE. Location and/or number of offices.

Stakeholders 86

Stakeholders Finance Sales Decision-making 86

Jermaine Edwards

APRIL 29, 2020

It wasn’t until we moved from customer management into personal and customer leadership that things shifted significantly. We created new opportunities, maintained profitability and formed new partnerships. Almost never in the world of success and key account management, do we hear about the importance of leadership.

Key Account Management 130

Key Account Management Account Management Management Leadership 130