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Stakeholder Mastery 3.0 – The Six Steps You Must Take

Jermaine Edwards

In 2016 I wrote a post on the five foundation steps for stakeholder management success in key account management, that was well received and guided lots of leaders. A lot has changed in those five years from new strategies and technologies, to of course the pandemic that completely changed the way we engage and serve our customers.

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Key Account Management: The Ultimate Guide

Hubspot Sales

As professional services firm BTS points out , key account programs often lead to increased costs and lower margins. But if you use the right key account strategy, you'll reap greater sales volume and long-lasting strategic relationships. The Benefits of Key Account Management. Key Account Manager.

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Moving Customer Engagement Forward in a post-Covid-19 age

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big pharma to sit more consistently at the patient population management table. But for pharmaceutical companies, a compelling opportunity is now presenting itself. Or, at least they think they are. DEMONSTRATE YOUR ABILITY TO PIVOT.

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Moving Customer Engagement Forward in a New Era

Clarity Engagement Solutions

New types of stakeholders, little swayed by the strength of a product sales pitch, have been looking to big Pharma to sit more consistently at the patient population management table. care stakeholders, pharma companies are plotting their next move, or, at least they think they are.

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Christmas Countdown: December 2

Arpedio

December 2 What is the primary focus of ARPEDIO's Account Management solution? Enter draw #1 Account-Based Selling Platform Treat your colleagues to an early Christmas present Relationship Mapping & Org Chart Improve your critical stakeholder relationships.

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Why change may make your customer results worse

Jermaine Edwards

This occurs when an organisation needs to respond to dramatic change that impacts the way many aspects of its business and relationships interact with other internal or external stakeholders or entities. An overpromise here, a quick solution made up there, that gets presented to the client in a nice bow; sound familiar? Transformation.

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Customer Centric Growth Amid COVID

Revegy

Others may find that these circumstances present an opportunity or a demand for exponential growth and may now be grappling with the challenge of meeting a spike in demand. Stay engaged with your key stakeholders, remind them that you’re by their side for the long-haul and that you will adapt to meet their changing needs.