Red Star Kim

JUNE 7, 2023

Clients range from the technology transfer functions of leading universities and research institutes, to early-stage companies and scale-ups seeking advice on growth and acquisition, through to established multi-national corporates seeking to expand and challenge convention. In ‘ The Discipline of Market Leaders‘ M. Treacy and F.

Artificial Intelligence 130

Artificial Intelligence Transportation Digital Transformation Innovation 130

Account Management Skills

AUGUST 24, 2021

And also the distinction between new business acquisition, so totally net new, and expansion and retention of existing. And you ran a webinar, I think it was packed full of value. And again, I would love to hear some maybe insights or key takeaways from your webinar that you did around how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

AUGUST 21, 2023

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

Marketing 98

Marketing Brainstorming Decision-making Advertising 98

Hubspot Sales

NOVEMBER 21, 2018

The engagement and conversion rates of your ads will indicate which value proposition and pain points work best. With your personas and value matrix built, dive deeper to understand the journey a potential customer will take, both from the buyer’s perspective and from the perspective of your company.

Marketing 139

Marketing Advertising Decision-making Brainstorming 139

Hubspot Sales

MAY 12, 2022

Your value proposition might be about you but it's not for you. Keyword phrases could be industry-related ("human resources"), role-related ("talent acquisition manager"), or results-related ("cut hiring costs"). A personal positioning statement should answer the slightly amended question "What are you about, anyway?".

Emotional Intelligence 136

Emotional Intelligence Transportation Value Proposition Financial Services 136

PandaDoc

JULY 6, 2022

Your prospects may or may not know that they want to buy a product or service that your company offers, but your value proposition — by gaining their attention — should be strong enough that they’ll believe this is a product/service that they need.

Sales 98

Sales Decision-making Customer Experience Value Proposition 98

SBI

NOVEMBER 7, 2019

Seismic , the market leader for sales enablement platforms, today announced the acquisition of Percolate, a leading marketing campaign orchestration and content management platform. The acquisition will result in an offering that enables marketers to have full control and oversight into how their content impacts this new buyer landscape.

Acquisition 20

Acquisition Account Planning B2B Onboarding 20