Strategic Communications

OCTOBER 3, 2023

But organizations are quickly finding additional applications that hold significant promise for streamlining processes and gaining efficiencies. This growth in social shopping hasn’t gone unnoticed by marketing leaders, who are increasingly devoting more of their budgets to social advertising, if even only slightly.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Cosawi

JANUARY 31, 2020

You may have promotions, campaigns, advertisements and even PR, but it is all happening when the customer is shopping for the soccer ball. . At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling.

Co-Creation 52

Co-Creation Marketing Sales Innovation 52

Insightly

JANUARY 2, 2024

Marketers use ROI to benchmark the effectiveness of their advertising placements. Marketing focuses on content creation and delivering MQLs, while sales builds pipeline. All of this creates a virtuous sales cycle that, hopefully, leads to streamlined and enhanced communication and collaboration between two vital departments.

CRM 52

CRM Co-Creation Onboarding Decision-making 52

Zendesk

OCTOBER 19, 2021

Consultants: Consultants manage the creation and productivity of different sales channels and are paid by the parent company. That could mean working with a distributor for geographical expansion, an affiliate for advertising, or a consultant for marketing. Co-invest in sales reps with your partner. Example: Real estate brokers.

Food and Beverage 98

Food and Beverage Sales Retail Onboarding 98

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Showpad Co-founder and CEO, Pieterjan Bouten, discussed his thoughts on why the term “sales teams” is outdated when speaking about the buyer experience. . We’re making the course creation experience significantly easier.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Account Management Skills

AUGUST 24, 2021

Are we communicating value back to the customer, all the stuff that’s really in the day to day of someone who’s in a role like account manager, customer engagement, client services, customer success is called lots of things but the the job is fairly similar. I didn’t really communicate it to anybody.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SmartKarrot

NOVEMBER 2, 2020

Rand Fishkin, Co-founder and CEO, SparkToro. Rand Fishkin is the co-founder and CEO of SparkToro. Bruce Hogan is co-founder and CEO of SoftwarePundit, a research firm that offers tools to help businesses thrive. Andrei Vasilescu co-founded DontPayFull, a coupon website to help shoppers save more.

Co-Creation 21

Co-Creation Digitalization Media e-Learning 21