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How Aramex’s Young SAM Program Provides Strategic Value and Impact

Strategic Account Management Association

Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. A new central commercial organization was born.

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Want to Accelerate Your SAM Journey? Create a Center of Excellence

Strategic Account Management Association

Organizations are already planning for this new- or next-normal hybrid model and have worked hard to elevate the needed skill sets of their commercial teams – especially strategic account managers. The pandemic has forced organizations to pivot and reinvent how they engage with customers. These changes would otherwise have taken years.

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FROM EXECUTIVE SPONSORSHIP TO EXECUTIVE ENGAGEMENT

Strategic Account Management Association

In our organization’s work, we see much confusion and lack of clarity on executive sponsorship, even when it is in place. The SAM should be able to count on the help of the executive sponsor in amplifying the voice of the customer throughout the organization, particularly at the executive level. Agile leadership. What’s next ?

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We’re All in Sales – Or Maybe Not

Mike Kunkle

It’s value creation (solution matching, co-creation, or solution design to achieve outcomes). It’s “other-centric” servant leadership (leading, serving, acting in your buyers’ and customers’ best interests, creating, communicating, and confirming value, and change management).

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The Power of Account-Based Marketing: A Thales Case Study

Cosawi

In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.

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Beyond the Horizon: GenAI and Ethical Leadership

MDI Training

We discuss the transformative role of generative AI in modern organizations, delve into how AI can boost well-being, and touch upon ethical considerations leaders must address. My keynote at the Leadership Horizon event will delve into the transformative role of generative AI (GenAI) in modern organizations. Enjoy reading!

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Nurture a change management movement – From “Let it go” to “Let it grow”

Red Star Kim

Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.