Insightly

JANUARY 2, 2024

Marketers use ROI to benchmark the effectiveness of their advertising placements. In this post we will: Explore best practices for calculating the return on your CRM investment (e.g. the ROI of CRM). Review a webinar where sales leaders talk about ways to improve ROI from CRM. How long before you recoup your investment?

CRM 52

CRM Co-Creation Onboarding Decision-making 52

Strategic Communications

OCTOBER 3, 2023

But organizations are quickly finding additional applications that hold significant promise for streamlining processes and gaining efficiencies. This growth in social shopping hasn’t gone unnoticed by marketing leaders, who are increasingly devoting more of their budgets to social advertising, if even only slightly.

Marketing 80

Marketing Advertising Co-Creation Digitalization 80

Zendesk

OCTOBER 19, 2021

Consultants: Consultants manage the creation and productivity of different sales channels and are paid by the parent company. That could mean working with a distributor for geographical expansion, an affiliate for advertising, or a consultant for marketing. Co-invest in sales reps with your partner. Example: Real estate brokers.

Food and Beverage 98

Food and Beverage Sales Retail Onboarding 98

Showpad

OCTOBER 9, 2020

Showpad Co-founder and President, Louis Jonckheere, spoke about creating an easy B2B customer experience. . Customer knowledge lives in your CRM systems, surveys, meeting notes, market research and excel sheets. We’re making the course creation experience significantly easier. We’ve got you covered.

Co-Creation 40

Co-Creation Healthcare B2B Customer Knowledge 40

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Most companies will have invested in some form of CRM or another. ? ?. Welcome to Episode 44. And that’s how you unlock that.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

MAY 3, 2024

I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. Be that an obviously AI-generated comment on LinkedIn that parrots your post back at you, adding nothing insightful or new, or a random email from a stranger advertising an irrelevant service that can in no way help your small business.

Small Business 72

Small Business Media Co-Creation Publishing 72

Nutshell

MARCH 19, 2021

After many organizations built large followings, Facebook changed their algorithms and organizations’ organic visibilities plummeted, making it more difficult and more expensive for companies to reach the audiences they worked hard to build. Businesses learned this the hard way back in the early 2010s.

Marketing 71

Marketing Co-Creation Media Advertising 71