Article Co-Creation Communication Innovation 
Red Star Kim
JANUARY 16, 2023
Alastair will be writing an article for a future edition of PM Forum magazine. I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here.
Cosawi
JANUARY 29, 2024
In today’s economy that is disrupted and fast paced, marketing is key in this journey to co orchestrate the customer led, team enabled account Planning strategy and value proposition creation to differentiate ourselves in the eye of our most important customers, generate revenue and mutual objective achievement.
MDI Training
MARCH 4, 2024
Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? GenAI presents vast innovation poten tial , automating complex tasks, enhancing decision-making, and radically improving efficiency across various sectors. Click below to access our AI-generated version of this blog article!This
KAM With Passion
FEBRUARY 22, 2021
This articles is intended for business owners, board members and senior executives with the aim to motivate them to take a closer look at the KAM topic before deciding if they should start a true KAM initiative and on which perimeter. Increasingly, KAM approaches include co-creation in the field of R&D or of go-to-market models.
Red Star Kim
SEPTEMBER 26, 2023
Naturally it is important that the leadership team communicates the rationale for the change. Some tactics for engaging employees on the change journey : Co-create a vision Explain the challenge or the opportunity. Build enthusiasm for a joint vision of the future Promote dialogue Too often change communications are one-way.
Cosawi
JANUARY 31, 2020
At the point of inspiration, on the other hand, you could be artnering with a technology company to create a portal to help coaches communicate with parents on tryouts, workouts and scheduling. Marketing can help not only to co-create (with the SAM team) communication points but also to monitor how they are performing.
MDI Training
NOVEMBER 14, 2023
Creativity and innovation Creativity involves linking different ideas and concepts in unexpected ways. Humans can come up with unconventional solutions, develop ideas, and drive innovation beyond the programmatic capabilities of AI. AI does not yet have a (co-)decision-making role. Who do we delegate to?
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