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Break & Glue: The art of capturing complex mega-strategic accounts in CRM to get the most from account planning tools 

Strategic Account Management Association

A while ago, I came across a discussion about the optimal way to capture strategic customers in a customer relationship management (CRM) tool in a way that enables effective, efficient account planning using account planning applications or tools. Options for capturing your complex mega-strategic account in CRM.

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Why building a custom CRM is almost always a bad idea

Nutshell

If your company has a unique sales process or sells a variety of products and services, it can be tempting to build a CRM from scratch. In this article, we’ll dig into the nitty-gritty surrounding homegrown CRMs, including what a custom CRM is and the potential benefits and drawbacks of building your own.

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Tips for fast CRM user adoption

Insightly

7 tips to increase CRM adoption rates Why it’s important to have strong CRM adoption If you are struggling with CRM adoption in your organization, you’re not alone. Switching CRMs might sound like a quick fix. Companies switch CRMs for a variety of reasons, not the least of which includes low user adoption.

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How to Effectively Automate Your Sales Process with CRM Technology?

Apptivo

Gather and Make Use of Helpful Analytics Getting more sales is a goal that every business has for themselves. However, with technology like customer relationship management (CRM) platforms becoming more popular, businesses are quickly identifying ways to modernize their sales processes. Automate Mundane Duties and Tasks 2.

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CRM in 2022: Key to Customer-Centricity in Business

SuperOffice

The beginning of the year is traditionally associated with making plans, forecasting new trends and setting up goals. That’s exactly what I am going to do in this article – discuss the most prominent CRM trends and see whether the numbers support them. CRM software is the most used CX tool.

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6 Reasons You Should Leverage Templates in Your CRM Workflow

ACT

Whether you’re running a global corporation or a bootstrapped startup , the right CRM ( customer relationship management ) platform can help you acquire and retain customers. But how do you maximise the gains from your CRM workflows ? In this article, we’ll take a closer look at why templates are indispensable to your CRM workflows.

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A Guide to Sales Enablement AI 

Upland

Its many evolutions and the powerful AI of today make it an irresistible tool to many. It can create new leads in your CRM and listen to sales calls to write scripts with a high chance of converting. Its content capabilities make it an indispensable tool for your sales team. Many writers use AI to spark ideas. Probably not.