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10 Trends – Annual International Marketing Benchmark by PM Forum and Meridian West

Red Star Kim

On 12 th January Keith Hardie at the PM Forum hosted a presentation by Alastair Beddow of Meridian West on the 11 th Annual International Marketing Benchmark. The benchmark provided a snapshot of the views of 112 marketing and business development (M&BD) leaders at professional service firms (PSF). increase in marketing budget.

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Exploring the Influence of AI on Leadership Roles – an experiment by a CEO

MDI Training

Exploring the Influence of AI on Leadership Roles: Learn more about the ongoing ChatGPT experiment by MDI CEO Gunther Fürstberger In a ChatGPT experiment, our CEO Gunther Fürstberger tried to test the boundaries between artificial intelligence and humans. AI does not yet have a (co-)decision-making role.

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The AI Framework for Business Transformation

OnStrategyHQ

Adopting an AI framework is a crucial best practice, whether your goal is implementing simple, cost-efficient AI tools for team productivity or creating innovative AI solutions to transform your organization. It’s too easy to treat this new market as the wild, wild west where anything goes. Why does responsible AI usage matter?

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Artificial Intelligence and the Augmented SAM

Mercuri International

To say that we are living in a time where artificial intelligence (AI) is becoming increasingly relevant is a masterpiece of understatement. Gain account insights SAMs gather information on the account to gain insights and analyze information about the customer’s market, competitive situation, objectives, and needs.

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30 Consulting Buzzwords that Work (and Don't Work) in Conversation

Hubspot Sales

In my experience as a marketing consultant, good buzzwords are widely understood, not cliche, and propel the conversation forward. Low-Hanging Fruit” or “Quick Wins” In conversations about improving my client’s marketing strategies, the terms “low-hanging fruit” or “quick wins” inevitably come up.

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Top 30 SaaS Influencers to Follow in 2022

SmartKarrot

The world of SaaS has simplified software creation and distribution making access easier than before. Know the best strategies to enhance your SaaS career Make use of key insights from leaders, companies, and communities Engineer your SaaS marketing strategy based on their expertise. Top 30 SaaS Influencers You Need to Follow in 2022.

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What agencies need to know about generative AI, with Roy Murphy

Account Management Skills

Roy is the founder of Synthetic, a Digital Innovation Agency who helps clients with emerging technologies, such as Web3, AI, apps, voice, chat, AR, VR, etc. I think you talked about your innovative workshop process? And what, principally, for marketing clients? But fundamentally, can you explain how you work with your clients?