Relationship Management Guide – Going Beyond the CRM
Upland
MARCH 29, 2023
In fact, according to Forrester, in-person, face-to-face sales are back on the rise. At the same time, current trends point to the growing importance of effective relationship management in B2B buying journeys. Often, these insights are not visible to the untrained eye. In modern sales deals, it’s relationships that matter.
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