Strategic Account Management Association

SEPTEMBER 13, 2021

By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. SAMA and Boston Consulting Group partnered in May 2020 to conduct a study aimed at discovering the early changes to customer expectations for sales organizations as a result of the COVID pandemic. Turning lemons into lemonade.

Co-Creation 520

Co-Creation Suppliers Management Supply Chain 520

Mike Kunkle

MAY 15, 2019

[This article was originally published as part of the Sales Education Foundation 2018 Annual Magazine , co-authored with Robert M. Dean’s Distinguished Professor of Sales, Northern Illinois University Professional Sales Program ]. Will Artificial Intelligence really displace the human sales force?

Artificial Intelligence 130

Artificial Intelligence B2B Co-Creation Decision-making 130

Hubspot Sales

APRIL 23, 2024

fire your sales team and rehire better ones), while others need only a quick solution (e.g., have sales staff include a scheduler link in their signature). Co-Creation” or “Enablement” Co-creation or enablement refers to when clients and consultants work together to identify problems and solutions.

Co-Creation 82

Co-Creation Artificial Intelligence Decision-making Brainstorming 82

Hubspot Sales

OCTOBER 17, 2018

It takes your existing content and updates it to increase conversion rate, making things like your landing pages and blog posts perform better, without having to create new content. The new variation produced a 15% lift in one of Wistia's main onboarding metrics - and led to more account activations and sales. Growth Hacking Examples.

Brainstorming 142

Brainstorming Co-Creation Media Onboarding 142

Hubspot Sales

MAY 3, 2024

Cut to 2024 , and I lean on ChatGPT to brainstorm use cases for products, concepts, or other ideas I’m writing about. I interviewed Appareify Co-Founder Nora Salama about the pros of AI in customer service. Marketing and Sales Nearly 90% of marketing professionals find that AI improves content quality. Aaand, it feels icky.

Small Business 75

Small Business Media Co-Creation Publishing 75

Account Management Skills

MAY 9, 2023

We have got different workshops, that content strategy work flows through to, writing a long form SEO blog post. So research is one, I would say, that brainstorming and inspiration. And like I said, I think the future of copyright and content creation will be more collaborative. So yes, we are testing it out.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52

Account Management Skills

DECEMBER 14, 2021

They’re just like, well let’s make our employees co owners of this thing. And we’re going to unlock a new level of participation and creation. They adopted mobile into their customer journeys and their sales and how they service their customers and all that, they adopted social media. Jenny 42:29.

Internet 52

Internet Digitalization Advertising Supply Chain 52