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28th PM Forum Conference: Organisational culture, mentoring, digital distraction, ESG and client experience (2023)

Red Star Kim

For over 20 years I have attended and reported on the annual Professional Marketing conference. The latest conference was reported in the winter edition of PM Magazine. The theme of the 28 th conference this year was “ Harness the power within your firm – creating stellar marketing for the future”.

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Lessons from a Winning Global Account Management (GAM) Program

Strategic Account Management Association

Customers brainstormed new ideas for solving common problems and avoiding common pitfalls. Productivity capture: Average client saves 141,500 hours annually because meetings start on time and conference technology is more intuitive, a 4 percent increase from program launch. Reaching New Clients by Scaling the Existing GAM Program.

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ALIGNING A MULTIFUNCTIONAL TEAM TO SOLVE A HEALTHCARE CUSTOMER’S LONG- STANDING PAIN POINT

Strategic Account Management Association

The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans. Engaging my multidisciplinary team of internal colleagues – including medical, marketing and information technology amongst ourselves – to brainstorm potential opportunities that could be presented to the customer was critical.

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Teamwork Makes the Dream Work!

Farland Group

My colleague Anne Taylor wrote a blog around collaboration and ultimately, how everyone defines it differently. However, if you take that whiteboarding exercise and conference room out of the equation, what are you left with? I wanted to share my take on collaboration and why it has evolved since pre-pandemic times.

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When Business Is Slow, It's Time to Work on These 13 Things

Hubspot Sales

Caroline Forsey, a staff writer for the HubSpot Marketing Blog, says "Your marketing and sales teams need to be in tight alignment because your buyer needs to be communicated with, and sold to, wherever and whenever she wants. Read industry blogs. Attend conferences. Brainstorm new products or services.

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40+ AI Productivity Tools to Help You Get More Done

Nutshell

Bard: Bard is Google’s version of ChatGPT, where you can use the conversational AI tool to gather information and brainstorm ideas. AI transcription apps and meeting assistants Taking notes during sales calls and conferences is necessary to record ideas and develop actionable strategies. Copy.ai: Copy.ai

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Anatomy of a Virtual Conference: The Inside Story of BOUNDLESS 2020

Nutshell

On March 6th, 2020, Nutshell hosted BOUNDLESS 2020, our second annual virtual conference. (If Here’s the story of how the Nutshell team put BOUNDLESS 2020 together, and what we learned while trying to take BOUNDLESS from a humble one-off event to one of the greatest sales and marketing virtual conferences in the world.