Miller Heiman Group

JULY 11, 2019

T ransformations in the market have put the locus of power squarely in the hands of buyers: the world revolves around buyers and their needs. That means sellers have to work harder than ever to attract buyers and convince them to purchase—not just once but in perpetuity. Are You World-Class?

Customer Experience 55

Customer Experience Innovation Organization Sales 55

Hubspot Sales

JUNE 8, 2020

The positive experiences you create for your customers adds to the longevity and success of every business. "The The positive experiences you create for your customers adds to the longevity and success of every business. Positive brand experiences need to be created pre-purchase, just as much as they need to be created post-purchase.

B2B 87

B2B Sales Decision-making Marketing 87

Zendesk

JANUARY 28, 2022

All companies are aiming for more revenue and customers in 2022. With millions of companies still struggling to bounce back from the financial hits of the past two years, locating and acquiring new (and loyal) customers is a must. As a rule, all sales funnels are about moving a consumer closer to a purchase. Sales lead funnel.

CRM 98

CRM Software Software Small Business 98

Hubspot Sales

SEPTEMBER 14, 2020

Familiarize yourself with the concept of the buyer's journey. Digital marketing, as a field, is guided by the concept of the buyer's journey — the progression a potential customer moves through from first learning about a product or service to finally purchasing it. Image Source: HubSpot.

Digitalization 105

Digitalization Marketing Media Facilitation 105

Hubspot Sales

JUNE 13, 2018

Here’s a handy overview of the contents: Section 1. If you’re a B2B salesperson, you’ve probably heard about SPIN Sales. It’s one of the most well-known -- not to mention oldest -- selling systems. SPIN gives reps a research-backed framework for working and closing complex deals with extended sales processes. SPIN Selling Book Summary.

Procurement 145

Procurement Decision-making Meetings Publishing 145

Account Management Skills

MAY 9, 2023

He is the CEO of The Creative Copywriter, a content, strategy and copywriting agency that blends lateral thinking with the science of strategy. Copy and content is a means to an end and that end is usually, scaling up and growing revenue. – The limitations of AI-written copy and what clients are saying about AI.

Value Proposition 52

Value Proposition Internet Co-Creation Account Management 52