Red Star Kim

FEBRUARY 8, 2024

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. Here is a summary of the sales targeting toolbox for professional services firms. The second question is “ Where will we play?”.

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Nutshell

JANUARY 30, 2020

Powerful and versatile, CRMs are used to manage every aspect of the sales pipeline , from signing up newsletter subscribers to nurturing longtime customers, and literally everything in between. Furthermore, many marketers find themselves stuck in sales-heavy organizations, with fewer resources at their disposal than their sales colleagues.

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PandaDoc

OCTOBER 3, 2023

Do you feel like your selling job is becoming harder and harder over time? Don’t worry — you are not alone: 69% of your colleagues feel the exact same way, according to Salesforce’s State of Sales 5th edition. How to overcome these challenges, you ask? AI tools complement such software through data-driven insights.

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Hubspot Sales

AUGUST 21, 2023

To have a successful product launch, you need to craft a thoughtful, actionable, effective go-to-market (GTM) strategy framework. To make the process easier to navigate, I’m going to walk you through everything you need to know to build a killer go-to-market strategy in this article. What is a Go-to-Market Strategy?

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Insightly

JANUARY 10, 2024

Also, how can marketers overcome challenges by harnessing the power of martech? She has expertise in all areas of go-to-market, sales operations, CRM, product development, and digital advertising. You can learn more about the full event, watch the video below, or skim this blog post to catch the main points of discussion.

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Red Star Kim

AUGUST 18, 2022

Many firms reviewed the composition of their M&BD teams and did some much-needed re-alignment. Before embarking on any recruitment process you need to consider both your aims for the role as well as your assumptions about the “ideal” candidate. Aims and assumptions. Marketing or Business Development or both ?

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Hubspot Sales

NOVEMBER 21, 2018

Steps for developing a GTM strategy. Map a value matrix and messaging strategy to each persona. Understand your buyer’s journey. Pick a sales strategy. When your unveiling a new product, the last thing you want is to waste time and resources bringing a product to market where or when it’s unnecessary.

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