Strategic Account Management Association

JUNE 30, 2021

SAMs however have a much more important role to play. In traditional sales models, like the seven-step sales model, there are steps six and seven, which is service after the sale, but this is not based on expertise. You move from brass-plated selling to gold-plated selling. Here’s the fundamental concept.

Digitalization 520

Digitalization Organization Account Management Management 520

Zendesk

FEBRUARY 7, 2022

In a highly competitive, digital-first world , providing your customers with responsive, relevant support is more important than ever. Why is customer support important for business growth? Customer support was always important. Requires more hard skills though soft skills are still important. Customer support definition.

Decision-making 52

Decision-making Customer Experience Insurance Business Growth 52

Account Management Skills

AUGUST 24, 2021

We chatted about: – the importance of having a client development plan. It’s a playbook for growing existing business, a step by step process and a toolbox of strategies that you can take back to your agency and apply. Kapta is a key account management platform. – how to avoid client churn.

Account Management 98

Account Management Management Account Planning Co-Creation 98

Hubspot Sales

DECEMBER 16, 2020

This year,] it was important to maintain as much normalcy as possible, which meant continuing with scheduled training and finding new and creative ways to do so remotely.”. Use tools like MIRO to create virtual decision trees that allow everyone to contribute and provide a framework for new conversation flows and objections.".

Sales 140

Sales e-Learning Remote Working Decision-making 140

Zendesk

AUGUST 1, 2022

Within one year, reviews lost much of the value they once held (presumably due to fake reviews)—this makes personal recommendations more important than ever. According to a SaaSquatch report , more than half of referral programs use credit dollars as a reward, and 90 percent of these programs equate a purchase with a “successful conversion.”

Media 98

Media Decision-making CRM Marketing 98

Account Management Skills

MARCH 2, 2021

. * Why being genuine and empathetic is so important to the account management role. * The importance of taking the time to do your research before client meetings and pitches. * I think just rewind a step, I think, how clients manage agencies is absolutely critical to all of this. So tell me what your objectives are.

Marketing 52

Marketing Account Management Meetings Media 52

Hubspot Sales

APRIL 1, 2020

You can check out some other ways to upsell current customers by checking out this blog post. However, you now have to take additional steps to repeat the sales pitch you already did for the first owner. This way you can have an equal chance to answer everyone’s questions and not risk something important being left out.

Decision-making 107

Decision-making Small Business Sales Value Proposition 107