Character Matters: Learn How to Become a Better SAM
Strategic Account Management Association
JUNE 1, 2021
“Who you are matters as much as what you do.”. We can also argue that character is essential for SAMs whose reputations define their brand and whose brands determine their career. Leaders believed that the “soft stuff” was nice but unimportant as it does not bring value to the bottom line. But You Can Change Your Character.
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