Book Co-Creation Meetings Stakeholders 
Red Star Kim
MAY 11, 2023
So here’s a book review – Managing Brands which will provide an overview and revision aid to students. Towards the end of the post is a review of a classic brands book “ Brand Leadership” By David A Aaker and Erich Joachimsthaler which I published some time ago. It’s interesting to see how brand management has developed.
Red Star Kim
OCTOBER 18, 2022
I completed my MBA two decades ago although I consume the latest management books voraciously. This 2014 book by Professor Vlatka Hluplic didn’t appear on my radar but I had the privilege of meeting the author through my work with the Managing Partners Forum. My usual method of reading such a book is to underline the key points.
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Arpedio
JUNE 1, 2023
We were treated to an abundance of captivating keynote speeches and 200+ sessions that delved headfirst into the theme of this year’s Annual Conference: “ Evolving to meet the challenge in an ever-changing SAM environment “ And it’s safe to say we truly got our money’s worth! 30% of customers actually agree.
Zendesk
SEPTEMBER 19, 2022
Fix the problems.” — Ben Sardella , co-founder of Datanyze. We’ve fired top performers because they didn’t fit our culture [and slowed us down].” — Wiley Cerilli , CEO and co-founder of SinglePlatform. It takes time to break bad habits, so repetition is key.” — Neil Patel , co-founder of Quicksprout. Stay present and accessible.
Arpedio
APRIL 1, 2022
It requires investing your team’s resources to target multiple stakeholders within an account. In short, Account-Based Selling is a targeted B2B sales methodology or strategy that entails heavy investing into targeting multiple stakeholders within an account opposed to the conventional one-to-one sales model. Back to blog.
Arpedio
MARCH 27, 2023
The MEDDIC sales methodology is well-suited for enterprise sales organizations that need extensive qualification as enterprise sales (almost always) require 1) engagement from numerous stakeholders, and 2) a complex solution to meet their needs. And for this, MEDDIC is ideally suited as a sales qualification process. Superior together.
Account Management Skills
AUGUST 24, 2021
I’m updating internal and external stakeholders, and all that sort of stuff. And are we helping them to meet them? So we’re not meeting the full potential. And sometimes I meet account managers who their business structure is against them. I’m working toward that plan. Jenny 07:44. Jenny 11:15.
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