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Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum

Red Star Kim

At the start of June I had the pleasure of leading PM Forum ’s “Towards KAM (and ABM) – Helping fee-earners with client relationship management” online workshop. Key Account Management (KAM) – Research companies, use KAM technology and maintain momentum. Others may find that the M&BD team is responsible for research.

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22 tips on being a persuasive writer in professional services

Red Star Kim

Presentation skills – TED Talks Chris Anderson book review (kimtasso.com). Lawyers (compliance, anti-trust, commercial litigation, personal injury) and marketing professionals joined me at a recent MBL workshop on writing. They engaged in writing exercises. And reviewed the copy of professional services firms. Some provide a fast edit.

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Key issues in Marketing and Business Development Planning: Engage, Analyse, Expand, Innovate and Measure

Red Star Kim

Nearly all delegates faced a challenge with engaging fee-earners in the M&BD planning process. Some reported that the reward systems worked against initiatives that reach beyond the immediate client and market focus of individual fee-earners (e.g. We all need to take a step back. It lacks a pull or client-centric approach.

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Strategy Reporting: The Ultimate Guide

ClearPoint Strategy

In business, everyone talks about the importance of the strategy report : We can all agree it’s an essential document that provides an analysis of past performance and insight into the organization’s main objectives, strategies, and risks. How many MBAs does it take to produce a strategy report??). Ready to get started?

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The Ultimate Guide to Sales Enablement and Creating a World-Class Sales Organization

Miller Heiman Group

Unfortunately, 65% of organizations report that their sales enablement efforts have failed to meet expectations. Those that are available tend to look at enablement from a singular focus, e.g., the perspective of the sales manager engaging in a D.I.Y. Why such a dismal track record for such an important function?

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Customer service definition, skills, and important principles for 2021

Zendesk

In this guide, we’ll share how to set your business up for customer service success. And the surge to online has put the spotlight on customer service, with half of customers surveyed in our 2021 Trends Report reporting that CX is more important to them now compared to a year ago. The definition of customer service.

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Conversation skills book review 3: Conversational intelligence – How great leaders build trust and get extraordinary results by Judith E Glaser (2014)

Red Star Kim

Clients also ask if there are any books to supplement people’s conversational skills learning – or for those who want a deeper dive into the topic. Clients also ask if there are any books to supplement people’s conversational skills learning – or for those who want a deeper dive into the topic.