article thumbnail

How can agencies make client relationships more profitable?, with Chris Merrington

Account Management Skills

In this episode we talk about making client relationships more profitable. We covered so many different areas including: What clients really value and how to talk the client language. Why you need to establish and nurture senior client relationships. Why should the client invest a quarter million with you?

article thumbnail

Sales Targeting Toolbox for Professional Services Firms

Red Star Kim

At the recent Business Development for Professionals – 2024 Virtual Conference – MBL Seminars I presented a session entitled “Supporting Fee-Earners in Sales Targeting”. This can then form the basis of targeting exercises based on those clients in the most desirable segments. Personas – These work with segments.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

Trending Sources

article thumbnail

Selling challenges in professional services: Sales processes and skills

Red Star Kim

Protectionism – Some fee-earners could be insecure and defensive about sharing client information and relationships. The culture and rewards systems sometimes worked against integrated client teams. Data – CRM (Client Relationship Management) and CDP (Client Data Platforms) are often lacking.

article thumbnail

Account Management vs Sales: Understanding the Differences

Arpedio

Understanding the nuances between account management and sales can help businesses optimize their strategies and ensure long-term client relationships. They are responsible for prospecting, qualifying leads, and presenting the company’s products or services to potential clients.

article thumbnail

Account Executive vs Account Manager: Key Differences

Arpedio

These roles may sound similar, but they come with distinct responsibilities, skill sets, and impacts on client relationship management. By executing targeted client acquisition strategies , these professionals have the primary task of generating new business.

article thumbnail

Soft skills revisited – with a leadership perspective

Red Star Kim

Presenting yourself as personable, confident and authoritative on the small screen became de rigueur. This lack of listening caused a plethora of problems for those trying to build empathy and trust in order to create client relationships and sell legal services. Listening is now the new superpower.

article thumbnail

How to use the Seven Universal Trust Behaviours

Jermaine Edwards

The old connotations of the word have preserved to the present day, where trust as we know it is an essential ingredient for thriving interpersonal relationships – from families, to friends, to organizations. Sometimes called perspective-taking, this kind of empathy can help in, say, a negotiation or in motivating people.