Account Manager Tips

MARCH 23, 2021

You're sitting on a goldmine of existing customers that: can deliver an above-average revenue growth; want to invest in your partnership; will co-create value in ways that neither of you could do alone. You'll select your key accounts with 15 criteria which are grouped into three categories: Growth, Harmony and Value Creation.

Co-Creation 227

Co-Creation Key Account Management Account Management Suppliers 227

Red Star Kim

JANUARY 16, 2023

I’m surprised at inward looking nature of the highest-ranked factors and how low both technology and innovation appear to be on firms’ agendas. I’m surprised at the apparent relative lack of innovation and creativity here. Client Experience (CX) and thought leadership remain top business development priorities.

Marketing 130

Marketing Co-Creation Government Artificial Intelligence 130

Arpedio

MARCH 27, 2023

Some companies have MEDDIC as a qualification framework and then use an approach like challenger sales to effectively communicate and position their solutions. Executing and communicating sales plans effectively and successfully. Elevating sales competencies by making “best practices” available to all.

Sales 52

Sales Account Management e-Learning Decision-making 52

Red Star Kim

MAY 11, 2023

Most M&BD professionals will have some involvement in brand work – whether through campaigns for brand awareness and activation or brand management (ensuring that all activities and communications are in line with agreed brand guidelines).

Management 130

Management Co-Creation Publishing Leadership 130

SmartKarrot

SEPTEMBER 1, 2022

You need a compelling reputation, organized procedures, unambiguous communication, and effective project management to attract such clients. It is far easier to negotiate with an early adopter or a business that has prioritized being on the cutting edge of technology than with an organization that sees innovation as a luxury.

Suppliers 10

Suppliers Insurance Energy and Utilities B2B 10