Strategic Account Management Association
AUGUST 6, 2021
Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. Embarking on a Three-Tiered Change Initiative.
Arpedio
OCTOBER 11, 2021
The KAM must manage a program and lead the business strategy across internal stakeholders and the value co-creation with the stakeholders at their key accounts – not a trivial endeavor. Now more than ever, key or strategic customers are gaining even more investment from their vendors. Share on facebook. Share on linkedin.
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Arpedio
OCTOBER 30, 2023
Their conversation shed light on the transition from traditional CRM systems to strategic account planning, the essence of account-based selling, and the futuristic role of AI in sales. The Essence of Co-Creation In their exchange, both Lee and Ulrik championed the principle of co-creation.
Hubspot Sales
JULY 25, 2023
Content Creation Generative AI tools like HubSpot’s Content Assistant can write copy for sales messages, proposals, or custom landing pages. 18% of sales professionals use AI for content creation, making it the most popular use case. Generative capabilities can produce visual reports for you to share with key stakeholders.
KAM With Passion
MARCH 17, 2022
Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer.
SmartKarrot
JUNE 12, 2023
When necessary, create tickets, NCPs, NCSOs, and CARs in CRM or ERP for customer complaints relating to post-shipment issues. To assist with aftermarket sales efforts, conduct research on and rebuild relationships with current customers in CRM. Analyses the project’s requirements and task scope, then advises stakeholders.
Arpedio
APRIL 1, 2022
It requires investing your team’s resources to target multiple stakeholders within an account. In short, Account-Based Selling is a targeted B2B sales methodology or strategy that entails heavy investing into targeting multiple stakeholders within an account opposed to the conventional one-to-one sales model. Back to blog.
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