Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” Past attempts by the customer to solve this challenge involved engaging both hospital staff and primary care leadership. The winners of the 2022 Excellence Awards will be announced at the SAMA Annual Conference May 23-25 in New Orleans.
MDI Training
MARCH 4, 2024
Beyond the Horizon: GenAI and Ethical Leadership Prefer to listen to the article? Beyond the Horizon: GenAI and Ethical Leadership In this blog post, keynote speaker Bailey Parnell gives us a few snippets of her exciting keynote speech at our upcoming Leadership Horizon event. Enjoy reading!
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Strategic Account Management Association
AUGUST 6, 2021
Form an organizational capability around co-creating products and solutions with our customers Redesign our philosophy around our customers’ needs Make a positive business impact on our customers’ operations Ingrain a deeply customer-centric vision and mission for sales. A new central commercial organization was born.
Clarity Engagement Solutions
FEBRUARY 12, 2021
We are changing our habits and your healthcare stakeholders aren’t any different. We have seen attempts to influence healthcare stakeholders despite severe restrictions with multichannel marketing. They figured out how to truly engage with healthcare stakeholders. How to secure leadership support. Sounds like a mouthful?
Clarity Engagement Solutions
FEBRUARY 12, 2021
Companies have had to change habits to engage with customers as have healthcare stakeholders. Clarity helped them with the “how” to truly engage with healthcare stakeholders and they left the competition in their wake. How to secure leadership support. But the reality is, 2021 is far from that. Sounds like a lot?
Clarity Engagement Solutions
APRIL 26, 2021
Now, as the global pandemic re-writes the rules of customer engagement and removes at least in the short term, direct face-to-face contact with healthcare stakeholders, pharma companies are plotting their next move. Only a few were in the process of pivoting in response, but everyone knew it. Or, at least they think they are.
Clarity Engagement Solutions
APRIL 26, 2021
The issues now distracting healthcare stakeholders are creating customer needs and challenges that are starting to pile up and adding pressure to find insights and solutions.”. Things have changed. Priorities have shifted. THREE IMPERATIVES FOR MOVING CUSTOMER ENGAGEMENT FORWARD. BUILD A WIDER, MORE SUSTAINABLE BRIDGE BACK TO YOUR CUSTOMERS.
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