Co-Creation Innovation Presentation Stakeholders 
Strategic Account Management Association
DECEMBER 3, 2020
Highlights are presented below, and the full panel is available on demand by registering for the virtual conference here. Panelists: Jennifer Stanley, Partner, McKinsey & Co.; Shifting from focus on shareholder value only to stakeholder value as well – and a broadening understanding of what stakeholder value means.
Strategic Account Management Association
SEPTEMBER 13, 2021
By Dave Duke, Co-Founder and CCO, MetaCX, and Joel Schaafsma, Research General Manager, SAMA. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives. The pandemic has presented an opportunity to reflect on what matters most in our personal and professional lives.
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Strategic Account Management Association
JANUARY 25, 2022
Pfizer is the winner of the 2021 SAMA Excellence Award for “Innovative Value Co-Creation.” While this customer’s staff demonstrated both passion and expertise, to make this process a reality, they needed a project focused on innovative thinking, data-driven insights, stakeholder connectivity and patient/provider resources.
Red Star Kim
MAY 11, 2023
The course also offers a helpful brand creation plan and a brand plan template (brand essence, brand assets, brand protection and brand strategy). There are references to multi-branding and co-branding/partnership marketing also. Porter’s generic strategies (cost leadership, differentiation and focus) are relevant here.
Red Star Kim
OCTOBER 18, 2022
It focuses on people, purpose, collaboration and innovation. There is ample research evidence that in dynamic and complex business environments this traditional approach inhibits creativity and innovation and decreases motivation and productivity”. The book describes why we need to change, what needs to change and how to change.
KAM With Passion
MARCH 17, 2022
Complex sales is about generating and winning opportunities and acquiring new customers in a B2B (private) or B2G (public/government) environment where different stakeholders are involved on the buyer’s side and the solution is partially or totally co-constructed with the customer. Unfortunately, this happens very often.
Arpedio
JUNE 1, 2023
Success in modern account planning and management has to do with combinations of value co-creation (past, present, future), aligning (internally, externally), and trust-based relationships. Let’s continue to adapt, innovate, and elevate the field of sales and strategic account management.
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