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Top 2023 SMB technology predictions that business owners want to know

ACT

Cybersecurity. Cybersecurity protects small businesses from becoming victims of cybercrime, like data breaches where your data or your customers are exposed. Since a good reputation and profitability are two vital elements of a business’s success, more small business owners are looking for cybersecurity tools and insurance.

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The Power of Ethos, Logos, and Pathos in Writing Promotional Copy

Strategic Communications

Example: “Our revolutionary software, endorsed by top cybersecurity analysts, provides the ultimate protection against online threats.” I have to make a real, conscious effort to incorporate etho and pathos into my writing, whether I’m writing an email pitch, social media post, or presentation.

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What is AI transparency? A comprehensive guide

Zendesk

For instance, if an AI-powered software collects personal information without proper consent, it can violate privacy laws. The company apologizes and implements human oversight to review and validate critical product-related information before bots can communicate it to customers.

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11 AI Predictions in Sales for the Next Year [Data + Expert Tips]

Hubspot Sales

AI recognizes facial impressions and drives emotion-based decisions The market size for facial recognition software was valued at USD 4.35 The data can be taken from anywhere, such as online directories, databases, social media activities, and other public records. billion in 2021 and is projected to reach USD 11.53

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Email tracking pixels 101: How do they work and why are they used?

Nutshell

These days, tracking pixels are used by nearly every sophisticated business (any small business that uses email automation software such as Constant Contact or Mailchimp has access to them) to help marketers measure their open and click rates, discover traffic sources, track conversions, and collect other useful data points. GET THE GUIDE.

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The Ultimate Guide to Global Account Management: Framework, Strategies, and Best Practices

DemandFarm

Establishing cross-functional collaboration and communication The success of your Global Account Management efforts relies on cross-functional collaboration and communication, this means ease of information sharing between the various teams involved in managing global accounts.

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The AI Framework for Business Transformation

OnStrategyHQ

How will you mitigate cybersecurity risks? Step 3: Establish AI governance structure to protect cybersecurity. This could mean creating committees that will specifically oversee the implementation, communication, and ever-evolving regulations. Step 5: Communicate This final step is the communication process.