Red Star Kim

SEPTEMBER 8, 2023

Context and curiosity drive commerciality and pricing By exploring key themes in commerciality and entrepreneurship, we saw why risk management and anticipating return on investment (ROI) is critical when making the business case for marketing investment. Supply and demand underpins pricing decisions for markets and clients.

Procurement 147

Procurement Value Proposition Finance Artificial Intelligence 147

Account Manager Tips

NOVEMBER 19, 2022

Imagine you're at the front of a boardroom about to make a presentation. Make your first impression count The goal of any executive level presentation is to make sure everyone immediately feels this will be time well spent. The Value Proposition. Measure and communicate value in a way that means something to them.

Value Proposition 246

Value Proposition Decision-making B2B Meetings 246

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. They make centralized buying decisions, at least on a regional level.

Key Account Management 52

Key Account Management Account Management Ecosystem Leadership Global Accounts 52

Red Star Kim

OCTOBER 24, 2022

One delegate was struck by my fun use of dinosaurs in portfolio management. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Referrals – The role of internal communications (kimtasso.com).

Meetings 100

Meetings Value Proposition Key Account Management Account Management 100

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

Key Account Management 10

Key Account Management Account Management Management Interpersonal Skills 10

Account Manager Tips

JUNE 29, 2021

Build relationships with decision-makers and expand your network. Create sustained value. Add value on a regular basis and show your client the benefits of your partnership well in advance of the renewal. Demonstrate that you value your client's business. Improve communication. Define price strategy.

Suppliers 246

Suppliers Shareholders Stakeholders Decision-making 246

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). One of her focus areas is maximizing Account-Based Marketing (ABM) capabilities to enable KAM and make patient-centricity a reality. Change involved everyone. It takes two to tango . ABM supports KAM in three main ways: .

Co-Creation 52

Co-Creation Marketing Value Proposition Key Account Management 52

Account Manager Tips

AUGUST 9, 2022

Along the way, both make compromises until those discussions reach a conclusion: The buyer can solve the problem on their own. Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Learn more.

Negotiation 130

Negotiation Value Proposition Brainstorming Suppliers 130

ProlifIQ

APRIL 21, 2023

They also develop and implement strategic account plans that align with the business’s goals and objectives. To execute the account growth strategy and maintain strong customer relationships, account managers should have excellent communication skills. This information is to be used in the account plan.

Account Growth 52

Account Growth Account Planning Key Account Management Account Management 52

ProlifIQ

APRIL 5, 2023

This can be achieved by developing a key account plan template that outlines the strategies and tactics for each customer. The sales team can commence plan execution once they have developed the key account plan template. The purpose of creating a template is to scale future account plans that are necessary.

Account Planning 52

Account Planning Value Proposition Account Management Key Account Management 52

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes!

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

ProlifIQ

JUNE 21, 2023

It requires thorough analysis, research, and insights to identify the right accounts and formulate effective account management strategies. By leveraging data, market research, and customer insights, account managers can make informed decisions, identify growth opportunities, and mitigate risks.

Account Management 52

Account Management Management Account Planning Stakeholders 52

Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. – the value of running quarterly business reviews.

Account Management 98

Account Management Management Account Planning Co-Creation 98

SmartKarrot

JANUARY 25, 2021

Role: Director of Customer Success Location: Frisco, TX, US Organization: Redwood Software As a Director of Customer Success, you will contribute to continual improvements to the best practices for engagement, value-add, and renewal to meet long-term customer satisfaction and renewal goals.

Customer Success 10

Customer Success Value Proposition Key Account Management Onboarding 10

SmartKarrot

NOVEMBER 9, 2022

This is where account 360 comes into the picture. Finding the time to dedicate to key account planning is one of the biggest issues for key account managers and strategic planning executives alike. While there are a number of advantages of account planning, the process also involves a few disadvantages.

Account Planning 10

Account Planning Key Account Management Account Management Client Relationships 10