Account Manager Tips

OCTOBER 11, 2021

15 Reasons Why You Might be a Bad Account Manager Bad key account managers fail to build business relationships and achieve results. Here are fifteen signs you might be a bad key account manager and how to turn yourself into a good one. Key account managers without an action plan will fail.

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Account Management Key Account Management Management Suppliers 246

Red Star Kim

NOVEMBER 1, 2023

Digital environment – Where people buy people, the challenge of forging strong personal relationships becomes more acute when most communications are managed through digital channels. Time and capacity – Many fee-earners are stretched and compelled to manage large amounts of client work under heavy time pressures.

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Key Account Management Account Management Value Proposition Client Relationships 130

Red Star Kim

SEPTEMBER 8, 2023

Differential pricing is rarely discussed in professional services although it is often implicit in key account management. Procurement and pricing Increasingly for global or public sector clients, procurement will have a major role in managing panels, framework agreements and tenders.

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Procurement Value Proposition Finance Artificial Intelligence 147

Arpedio

APRIL 29, 2024

SAM professionals are not just account managers; they play a pivotal role as value creators, ecosystem orchestrators, and pioneers of data-driven decision-making, crucial for unlocking market share and profitability. Christian Portmann guided us through DHL’s journey, emphasizing key elements pivotal to their success.

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KAM With Passion

JUNE 20, 2021

This article focuses on individual competencies, especially those of the Key Account Managers. It provides you with a precise description of the skills and competencies required from a true Key Account Manager (not a plain entreprise customers sales rep). Defining Skills & Competencies.

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Key Account Management Account Management Co-Creation Account Planning 130

Red Star Kim

OCTOBER 24, 2022

One delegate was struck by my fun use of dinosaurs in portfolio management. On a more serious note, we considered the advice of Malcolm McDonald on categorising clients from his book Malcolm McDonald on value propositions – How to develop them (kimtasso.com). Referrals – The role of internal communications (kimtasso.com).

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Meetings Value Proposition Key Account Management Account Management 100

Account Manager Tips

NOVEMBER 19, 2022

The Value Proposition. Measure and communicate value in a way that means something to them. Reveal the value proposition In other words – the hook. Share your vision for the future and package up everything you've learned into a few sentences that defines your irresistible value. Learn more.

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Value Proposition Decision-making B2B Meetings 246

SmartKarrot

MAY 12, 2023

Key Account Management (KAM) is a strategic approach that focuses on fostering long-term, value-driven relationships with a select group of high-potential customers. This article will discuss the top 6 Key Account Management skillsets that are crucial for driving business success.

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Account Manager Tips

SEPTEMBER 15, 2022

Why key account managers need a personal brand Why I started to build my personal brand Step 1: Figure out your personal brand Step 2: Create a personal branding plan Step 3: Become a student of personal branding Join the Personal Branding Playbook In other news Quote of the week. Table of Contents. Your digital reputation.

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Key Account Management Account Management Media Publishing 130

SmartKarrot

MAY 12, 2023

In today’s highly competitive business landscape, managing and nurturing key accounts has become a critical aspect of organizational success. Key Account Management (KAM) is a strategic approach that focuses on developing long-term, mutually beneficial relationships with a select group of high-potential customers.

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Key Account Management Account Management Business Growth Value Proposition 10

SmartKarrot

SEPTEMBER 20, 2023

Navigating the complex waters of Key Account Management (KAM) is difficult. Key Account Management isn’t just about building and maintaining relationships. Every account has its unique challenges. Scenario 2: You notice a key client’s contract is about to end. Enter: Playbooks.

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Key Account Management Account Management Management Value Proposition 10

Cosawi

JULY 14, 2021

We talk to Dominque Côté about the central role of marketing in Key Account Management (KAM). Along with the Key Account Manager, marketing is the co-orchestrator of KAM – they are intrinsically linked. This broader perspective is vital to support the development of the account-centric Value proposition. .

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Co-Creation Marketing Value Proposition Key Account Management 52

Clarity Engagement Solutions

NOVEMBER 9, 2020

The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Clarity Engagement Solutions

NOVEMBER 9, 2020

The goal is to create a collaborative relationship with stakeholders based around the development of the value propositions that address the needs of policy makers, patients and payers. A survey conducted by Cegedim revealed that Key Account Management (KAM) was the technique that procured the best results for market access strategies.

Marketing 91

Marketing Healthcare Stakeholders Procurement 91

Account Manager Tips

JUNE 29, 2021

Demonstrate that you value your client's business. Improve communication. Create contact plans to keep in touch with key stakeholders in your company and your client's. Your job as a key account manager is to deliver the kind of value that convinces your clients to stay in the loop.

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ProlifIQ

APRIL 21, 2023

They also develop and implement strategic account plans that align with the business’s goals and objectives. To execute the account growth strategy and maintain strong customer relationships, account managers should have excellent communication skills. This information is to be used in the account plan.

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ProlifIQ

APRIL 5, 2023

Additionally, the sales team should regularly review the account plan’s performance to identify areas for improvement and make necessary adjustments. Another best practice for sales account planning is to foster strong collaboration. A key account plan should outline the customer’s needs, preferences, and business goals.

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Account Planning Value Proposition Account Management Key Account Management 52

Account Manager Tips

AUGUST 9, 2022

Details at the end of this page ) The KAM CLUB You’re only seconds away from the essential training, advice and support you need for an exceptional career in key account management. Differentiated my value proposition. you can submit your own question for me to answer. Learn more. Learn more.

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Negotiation Value Proposition Brainstorming Suppliers 130

Arpedio

MARCH 7, 2022

For key or strategic accounts, does it matter if marketing works with sales? Account-based marketing (ABM) revolutionized marketing. So, why do so many strategic/key account management (SAM/KAM) programs not integrate with ABM? Absolutely yes! Best recommendations to integrate SAM and ABM.

Co-Creation 52

Co-Creation Account Management Account Planning Key Account Management 52

ProlifIQ

JUNE 21, 2023

By conducting thorough market research, analyzing customer data, and staying abreast of industry trends, account managers can identify these white spaces and develop strategies to capitalize on them. This approach helps maximize revenue potential and strengthen the account’s overall value proposition.

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Account Management Management Account Planning Stakeholders 52

SmartKarrot

NOVEMBER 30, 2023

One common challenge is the transition of key decision-makers during the sales process. Pragya stressed the importance of maintaining communication with stakeholders, ensuring that both the decision-makers and end-users understand the product’s purpose and value.

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Management Stakeholders Value Proposition Onboarding 10

SmartKarrot

JANUARY 25, 2021

Work across the organization as the customer’s champion to advocate for their needs and ensure company alignment in support of the existing account base. Develop Customer Success assets and methods, and work with the Key Account Managers from Sales to create new or refine existing onboarding materials.

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Account Management Skills

AUGUST 24, 2021

Not project management systems, not CRM systems, but having a dedicated system to guide the agency account management team, when it comes to managing and delve developing existing client relationships. Kapta is a key account management platform. – the value of running quarterly business reviews.

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Account Management Management Account Planning Co-Creation 98

SmartKarrot

NOVEMBER 9, 2022

This is where account 360 comes into the picture. Finding the time to dedicate to key account planning is one of the biggest issues for key account managers and strategic planning executives alike. As we have already discussed, the process of account planning is a team activity. One source of truth.

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Account Planning Key Account Management Account Management Client Relationships 10