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The Four Buying Influences to Identify in Manufacturing Sales

Miller Heiman Group

However, four common buying influences in manufacturing include: Procurement: Also called Purchasing in some organizations, these buying influences are primarily concerned with price. Sellers should include the service department during the sales process to share insights about the post-sale relationship, and what to expect.

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Head of Remote Work: A New Role for a New Workforce

Showpad

Outfitting remote workers with workspaces conducive to their home environments. Establishing parameters, channels and methodologies for manager-staff communication and performance-tracking. That means existing types of technology must be magnified or new forms must be procured and scaled — quickly. Collaboration.

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Chief Customer Officer: A Direct Competition to Chief Marketing Officer or a Resourceful Ally

SmartKarrot

Marketing leaders do not understand the nuances of customer interaction, effortless communication, customer service, customer experience, and the basic knowledge of what customers want. A CMO previously focused on procuring leads for the sales team. Customer experience teams would report to the CMO earlier.

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A Step-by-Step Guide to Landing Your First Enterprise Client

SmartKarrot

You need a compelling reputation, organized procedures, unambiguous communication, and effective project management to attract such clients. Important enterprise sales terminology that every B2B SaaS company should be aware of. Your new sales environment will only stabilize if specific conceptual pillars are provided.